Debbie Ponath Email & Phone Number

Fond Du Lac, Wisconsin, United States

San Marcos, California, United States

• Built the CFS Brands Belgium Warehouse to profitably support growing EMEA needs with warehouse expansion, transfer pricing and support staff.• Managed Dispensing as the only cross channel product category. Success was realized by working through other Managing Directors and their teams in addition to my own team.• Identified lead acquisition target for 2020 resulting in opportunity for NA manufacturing cost savings and product synergies.

• P&L responsibility for $50MM in sales. • Rebuilt international sales team with sales process improvement. Established new sales pipeline of $140MM and implemented planning and territory management process. • Through VAVE and innovation built the OEM business to the most profitable channel/customer base at CFS Brands.• Created new innovative go to market strategy by subsidizing and sharing capital investment resulting in Product Marketing and OEM Sales Team landing 2 new accounts… Show more • P&L responsibility for $50MM in sales. • Rebuilt international sales team with sales process improvement. Established new sales pipeline of $140MM and implemented planning and territory management process. • Through VAVE and innovation built the OEM business to the most profitable channel/customer base at CFS Brands.• Created new innovative go to market strategy by subsidizing and sharing capital investment resulting in Product Marketing and OEM Sales Team landing 2 new accounts securing new future sales +$2MM annually for 7+ years.• Created Value Selling Strategy and Tools to train and educate new CFS Brands business development team on how to sell on value. Show less

Elkhorn, Wi

• Led the Dispensing Product Marketing Team in all functional areas including new product development, pricing, promotions, forecasting, product life cycle management, competitive analysis, literature, trade shows and sales tools; contributing categories to a company leading vitality.• Managed +20 new product introductions including patented innovations and industry leading new family redesign securing new customers for that design resulting in $1MM annual sales.• Determined global and… Show more • Led the Dispensing Product Marketing Team in all functional areas including new product development, pricing, promotions, forecasting, product life cycle management, competitive analysis, literature, trade shows and sales tools; contributing categories to a company leading vitality.• Managed +20 new product introductions including patented innovations and industry leading new family redesign securing new customers for that design resulting in $1MM annual sales.• Determined global and domestic go to market strategies. Show less

I chose to augment my professional marketing experience by moving to a Corporate Account Sales role at San Jamar. • Direct responsibility for generating sales through end users in Food Service Channel.• Generated +250k in new specified sales with end user accounts.• Led time critical new innovation project with existing end user generating $1MM in sales. Concept to production in 10 months with new IML technology.• Created marketing plans with distribution to activate the sales… Show more I chose to augment my professional marketing experience by moving to a Corporate Account Sales role at San Jamar. • Direct responsibility for generating sales through end users in Food Service Channel.• Generated +250k in new specified sales with end user accounts.• Led time critical new innovation project with existing end user generating $1MM in sales. Concept to production in 10 months with new IML technology.• Created marketing plans with distribution to activate the sales to end users through National Accounts Team. Show less

Direct responsibility for the global performance of the company's largest category. Disposables dispensing category includes towel, tissue, soap, napkin and cup dispensers.Lead and develop product management team in support of category strategy.Develop and execute 1 and 3 year marketing plans for the disposables dispensing category in support and alignment with corporate goals.Responsible for launching, forecasting and pricing all products within the portfolio. Manage category… Show more Direct responsibility for the global performance of the company's largest category. Disposables dispensing category includes towel, tissue, soap, napkin and cup dispensers.Lead and develop product management team in support of category strategy.Develop and execute 1 and 3 year marketing plans for the disposables dispensing category in support and alignment with corporate goals.Responsible for launching, forecasting and pricing all products within the portfolio. Manage category P&L to corporate goals.Lead commercial washroom category change from a push through (distribution) to a pull through (end user demand) strategy.Grew the category in the Commercial Food Service Channel, making it the fastest growing category in that Channel.Plan and manage the development, launch and exit of all products within portfolio.Responsible for the creation of all collateral material and media advertisements and relations in support of category products.Manage multiple products through the new product development process. Work closely with engineering to ensure market right product and operations to ensure best global sourcing. Work with business development to create and implement sales incentives. Understand market including competitive environment and uncovering new market opportunities.Oversee trade show function for San Jamar. This includes managing the team responsible for $500,000 show budget and over 70 shows annually. Lead the team to recommend and execute new $200,000 booth purchase. Evaluate and determine most effective shows utilizing ROI models for show evaluation Show less

Mba, Business Administration

Bachelor Of Science, Journalism - Advertising/Public Relations Emphasis Minor English

Education record