Debbie Serra Email & Phone Number

Asheville, Nc, Us

United States

Oversees the integration of multiple platforms (PetDesk, Vetstoria, Stax, and Kontak) into veterinary practices to enhance the digital client experience. Customizes workflows to suit diverse client requirements, delivering thorough training to maximize product utilization. Partners with Covetrus Connect to establish data syncs across server-based and cloud-based PIMS. Manages Salesforce projects and tasks to generate actionable data for timeline development. Crafted and introduced Pendo guides to enhance customer compliance and dashboard adoption, reducing Implementation involvement. Collaborates with Product Owners and Managers to implement client-focused updates, improving overall platform experiences.

Implemented corporate lab codes and reminders for lab monitoring into practice workflows. Incorporated lab services with PIMS and provided comprehensive documentation. Improved charge grouping for efficiency and discount reporting accuracy. Coached management, facilitated practice launches, and developed SOPs for enhanced compliance. Supported decision-makers at quarterly events for acquired practices.

Remote, Us

Managed the implementation of a cloud-based, veterinary PIMS (eVetPractice), and retained 380+ clients. Tailored individualized workflows to match each client's specific needs and provided comprehensive training to optimize PIMS adoption. Collaborated with Veterinary Data Services and 75% of clients to convert data. Audited converted data from 40+ various PIMS and escalated issues to the data conversion partner for resolution. Managed and maintained Salesforce projects and tasks that provided reportable data used to develop timelines. Pioneered a streamlined process to rapidly onboard corporate-owned clients by collaborating closely with corporation owners and managers. Introduced Pendo and designed guides that drove hands-off client compliance and adaptation of their PIMS. Worked alongside Product Owners and Managers to enhance the client's PIMS experience through beneficial updates. Hosted live webinars to educate hundreds of nationwide clients, enhancing their PIMS understanding and overall experience.

Raleigh, North Carolina, United States

Interacted daily with business managers and inventory managers via inbound and outbound calls and email. Increased sales monthly 11-15% by creating and maintaining trusting and loyal relationships with clinics and territory managers. Assisted the customer service manager in leading the team to establish a productive and positive environment. Participated in and won several spiffs and various incentive programs designed to achieve production goals. Resolved customer complaints promptly by collaborating with management and manufacturer representatives.

Columbia, South Carolina, United States

Answered an average of 150 incoming calls daily from General Dentists, Orthodontist, Periodontists, Oral and Maxillofacial Surgeons and Business Managers. Determined needs, delivered solutions, and overcame objections through consultative selling skills. Communicated sales promotions to customers to grow average customer account size by 3-8%. Prioritized daily workflows, including all inbound calls, quotes, and sales-related inquiries. Maintained up-to-date knowledge of all available products.

West Columbia, South Carolina, United States

Organized the front desk for surgery check-ins and confirmed required and requested treatments with pet’s owners prior to the pet’s surgery. Prepared the surgical suites and recovery rooms for a daily average of 23 routine surgeries. Anesthetized, intubated, and prepped the patient for their surgery and administered vaccines and pain medications. Promoted to lead technician after four months of employment and assumed the responsibilities of employee scheduling, directing staff, and purchasing supplies and equipment. Interacted with a large volume of rescues, clients, and pet owners to advise them in proper and routine health care and post-operative care to increase pet health and owner compliance.

Columbia, South Carolina, United States

Maintained inventory consisting of more than 90,000 dental products and over 30,000 veterinary products. Launched and maintained the position created to oversee the purchase and daily sale of 200+ DEA Schedule II, III, IV and V controlled substances. Reported transactions monthly, quarterly, and annually to the DEA via ARCOS with little to no errors. Completed and passed two unscheduled DEA audits resulting in salary increases following the DEA agent’s recognition of my high-quality of work. Contacted vendors to authenticate and create pedigree documentation of the sale and purchase of drugs between other vendors and/or manufacturers. Retained and organized all pedigree documents according to VAWD guidelines. Determined the professional needs of customers when receiving or placing calls. Upgraded telephone orders resulting in high spiff and bonus recognition. Developed and maintained relationships with branch employees, territory managers and manufacturer sales reps to remain knowledgeable of industry trends.