Produce and organize national/regional advertising and press releases. Lead in web site redesign project and launch. Coordinate sales, marketing and technical meetings/symposiums. Manage sales and marketing expense budgets/accrual reporting. Assist in the creation of marketing/sales promotions/programs, while managing redemptions/budgets. Maintain and monitor the companies Customer Relations Management and Business Intelligence systems.

Perform diversified administrative duties. Facilitate/design/distribute sales incentive programs for various divisions. Budget planning and monitoring of field/marketing promotional spending/budgets/T & E budgets. Coordination of sales and marketing meetings/customer outings/trade shows. Web site updates for the United States/Canada/International Animal Health site. Implement/maintain premium program. Implement and updating the companies CRM database system.

Perform diversified administrative duties. Develop depletion reports for 1997 Actual/1998 Budget plans for all sales divisions. Organize pricing structure for the sales segment. Coordinated travel/meeting plans.

Key creative contributor to all new item launch selling materials. Plan and coordinate all trade shows and special corporate events which included the U.S. Tennis Open (total budget $1MM). Negotiate national contracts with outside agencies/vendors. Coordinate and manage all corporate sales budgets totaling $20MM. Contract/price negotiator for potential equipment vendors. Manage all aspects of the $1MM Haagen-Dazs National Meeting attended by over 500 sales and marketing associates. Support field personnel with AC Nielsen data reporting for account calls.SELECTED ACCOMPLISHMENTSExecuted Häagen-Dazs' successful F'95 SKU Rationalization Report.Developed and delivered Häagen-Dazs' first Product Identification List.Prepared Profit Analysis Reporting for Häagen-Dazs' retail customers.Designed and implemented the Häagen-Dazs Apparel Catalog.

Plan, coordinate and execute all corporate off-site trade and internal events. Develop all creative pertaining to corporate trade exposure. Develop and manage operational budgets for all events.

Assisted the VP of Sales and VP of Data Processing.