Branding and go to market strategist for startup cannabis companies. Providing logo, packaging, and website design. Creating original content with photography, videography, and graphic design for website and social media.

Lead the Change is a collective of artists, creatives, and friends, taking the lead to shine light on the impact of trauma and dedicated to creating experiences that inspires change for the creative good of the community. Since June 2019 we have been providing the community with a safe and positive place to do graffiti art filled with good vibes, music, live art, and inspiration. We have successfully produced our own event as well as pop-up events at KX Music Festival and Enamel Market.

For 7 years I conceptualized & branded Los Angeles streetwear brand "MeYouVersusLife" through a series of seasonal lookbooks & video lookbooks. I created an identity for MeYouVersusLife with styling, makeup, hair, & art direction as well as a production casts of influential photographers, videographers, models, & dancers. Through social media marketing and collaborations with the leading influencers in the game I was able to create a voice in the woman’s streetwear industry. By doing trade shows like AGENDA, we were able to be in top retailer stores like Karmaloop, Nylon Magazine, Dolls Kill, iHeartRaves, Hot Topic and was the first woman’s streetwear brand to be in Forever 21. MYVL was worn by celebrities like Chanel Westcoast on the show Ridiculousness, Vanessa Hudgens, as well as various DJ’s in the EDM industry and launched the brand with Tokimonsta.

Researched trends and did extensive market research to design entire denim/woven line with direction from Creative Director. Created Tech Packs consisting of BOMs, sewing stitch details, and specs for proto/1st samples. Traveled to Europe twice a year with Director to shop for fabrics and trends. Communicated with vendors on a daily basis to ensure quality samples. Traveled to China factories to source and develop trims and fabric with Creative Director and outside vendors. Collaborated with the sales team and buyer to translate trends into concepts that respondsto business needs. Also, ensured salable garments and that buyers needs are met. Created templates and line sheets used by design, production, and sales teams. Attended Las Vegas Magic Show as well as Los Angeles Market Week. Increased company’s sales along with many re-order on proven styles.