Debbie Anders Email & Phone Number

Elizabethtown, Kentucky

Mike and I have branched off in yet another direction. We still work with our beloved newspaper folks, but now we also have a digital arm of Endeavors Consulting, aptly named...EndeavorsNow. Through EndeavorsNow, our customers can fill in any gaps of their traditional marketing solutions. We offer digital advertising/marketing platforms that reach targeted audiences through electronic devices. If you are a newspaper publisher/advertising director and want to learn more about how to integrate digital and offer your customers extended reach options, we can show you how. If you are a SMB (small/medium business owner) and need help putting together a complete marketing strategy, we can help with that too.

Elizabethtown, Ky

Endeavors is a newspaper consulting company owned by myself and my husband, Mike Anders. We began our journey together in 2003 working with small-market newspaper companies. We help publishers look to the future and figure out the best paths for them to grow revenue, circulation and profits. We've learned lots of things about the newspaper industry during our time working for large newspaper companies. Our goal is to bring what works to small market newspapers without bringing the big corporate stuff.

Elizabethtown, Kentucky

In my position as GM for the Central Kentucky Comcast location, I oversaw the financial and daily operations of 7 satellite offices in Kentucky, Tennessee and Indiana. My corporate location (where my boss was located) was in Paducah, Kentucky (3 hours away.) My regional office location was first in Indianapolis and then Atlanta, and corporate headquarters was in Michigan. Needless to say, I spent a lot of my time on the road. Aside from all the traveling and driving, I was immersed in day-to-day operations of running the Elizabethtown office which consisted of the 24 hour call center, a team of cable technicians, office staff, HR and billing. I spent considerable time meeting with city officials, attending city council meetings in each market and negotiating city and county franchise agreements. Also, during my time as GM I was charged with managing competition from an overbuild situation, marketing to ensure growth of our subscriber base and working with outside vendors in undertaking a massive expansion project of upgrading to coaxial cable and adding high speed internet in the city and county in several of the markets I managed. During a 1 year period, I traveled to Michigan each month for a one week high intensity training program "Comcast School." The leadership program was developed to give managers all the necessary insights into every piece of the cable industry. I feel the training was invaluable and gave me another prospective on company management. In my role as GM I was able to help promote many civic and charitable organizations including a baby clothing drive for a pregnancy crisis center, participating in the annual Heart Walk and helping to build Funtopia, a community playground.

Elizabethtown, Kentucky

My favorite job (aside from the one I have now.) When I was interviewed for the team leader position in the advertising department, I knew I was ready to take on that role. However, only a few months later, our ad director took a leave of absence and the company decided to fill her position and they asked me to interview for the job. For about a day, I said I wasn't ready. Then I realized, of course I was ready. I had spent over 3 years working for my hometown newspaper and almost 10 years working for The News Enterprise in the advertising sales department. I think the biggest asset I brought to that position was the years of real "out on the streets" selling. Not just selling anywhere, but right there along side of the people that would now report to me. As the Ad Director I managed a 10 person selling staff of outside and inside sales reps and a 10 person graphics design team. We were responsible for not only the 6-day, 19,000 circulation daily newspaper, but also a weekly TMC shopper and a weekly military newspaper, Inside the Turret. During my 5 years as ad director our team developed a quarterly health magazine, an online automotive website, pulled off the biggest Millennium promotion ever and published special sections each month. My job consisted of meeting 6 million dollar annual ad budget and figuring out how to grow that number each year. I worked with my team to develop efficient process improvements, rate structures that gained growth in commitment from our advertisers, commission plans and job descriptions that motivated and retained aggressive sales people and creating an environment that encouraged team based management. I represented the newspaper in our community as a board member of Elizabethtown School scholarship committee, Big Brothers/Big Sisters and Habitat for Humanity volunteer. I was involved in many community and civic functions in Hardin County, inclu: the Hardin County Chamber of Commerce and Leadership Elizabethtown.

Elizabethtown, Ky

Key Account Representatives handle those advertisers that make up the base of the ad budgets. These are the national accounts, the automotive dealers and large industry. As KAR for The News Enterprise, I managed the papers number one account, Swope Automotive Family of Dealerships. Without telling you how much the dealership spent with the paper each year, I'll just say, it was a big number and the folks at Swope were a valuable customer not only to the paper, but also to me. I took the job seriously and respected the confidential information shared during my advertising planning meetings with the owner and GM's at each of the dealership franchises. I appreciate the knowledge I learned from each company and feel I developed a relationship with each account based on trust and a high level of customer service and genuine desire to help make their advertising dollars get good results. During this time, I also worked with many "Big Box" national advertisers. JC Penney was my longest held account. My relationship with their local marketing person was tremendous in terms of learning the big box business. I developed relationships with not only the local managers, but also district and regional in order to best understand the needs of the company in terms of reaching their customers (our readers.) My time spent as a KAR helped ready me for the role as Ad Director and now in my current role as Consultant.

Hardinsburg, Ky

Somehow I landed in a job that would turn out to be my career. No one grows up saying "I want to sell ads for a newspaper," but somehow this is where I landed. I absolutely, without any doubt know this is where I was supposed to be. As the Ad Manager, which meant I was the one and only ad sales person, for my hometown newspaper, I got to meet interesting people, be in control of my paycheck every week and stay up really late on Tuesday nights (only if you are in the weekly newspaper biz do you even get that.)I loved that job and the people there. We only had one of every position. There wasn't an HR staff or team of reporters or sales team or group of office people. Nope, just one of us in each department, but we got to learn and do each other's jobs when someone was out sick or vacation or whatever. It's the real reason I know how to operate a newspaper today. Ask me about selling ads in my hometown and I've got great stories to tell.

Education record

High School/Technical Ed Diploma, Business

Activities and Societies: Future Business Leaders of America