School/Community Relations Coordinator
Deforest Area School District
Deforest, Wisconsin
Public relations, media relations, external/internal publications, communication, public engagement, community liaison, business/industry collaboration, and social media.~ Was responsible for developing, implementing, and evaluating online presence for the school district, including redesign of district website~ Handled all aspects of the school district’s publications such as external and internal newsletters, brochures, bulletins, letters~ Promoted positive media relations and coverage~ Facilitated communication about institutional advancement such as strategic planning, organizational change, budgeting and bond issue campaigns~ Developed and maintained a comprehensive communications plan for the district~ Conducted formal and informal research to determine public opinion and attitude~ Vigorously publicized student, faculty, and staff achievements~ Conducted information campaigns for district elections (three referenda)~ Represented the district in various community organizations~ Promoted the development of collaborative initiatives between the schools and local business/industry~ Developed several programs and initiatives for the DeForest Area School District, including: District’s annual report, DeForest brand (“D” logo, colors, etc.), Framework for Our Future, Norski Walk of Honor, DAHS Alumni Hall of Fame, Business & Education Partnership Committee, 5/12 scholarship, adopt-a-class, College Goal Wisconsin, education Seminars for Chamber members and DASD parents, Kidz n Design, Lend a Hand, Norski Nine, Reality Day, district sponsorships, volunteer programming, business partnership recognitions, solicitation list, community holiday gift giving program, and more.