Debbie Carson Email & Phone Number

Atlanta, Ga, Us

Remote

>Curate, implement and maintain demand generation, field, and nurture campaign marketing strategies that are a mixture of online and offline marketing channels aligned with the buyer’s decision-making journey. >Responsible for meeting the organizational growth objectives by fueling the sales pipeline with qualified leads. >Manage the leads process from in-take, and qualification, to hand-off to the inside sales team.> Recipient of the 2022 MVP of Marketing, Presidents Club Award.>Key contributor to the social media calendar and content strategy, which includes the development of relevant topics, writing posts, creating graphics, and posting to corporate channels.>Work closely with our Digital Marketing Specialist on the performance of all campaigns, including website, paid ads, and content through reporting and insights to measure and analyze the success of our programs to ensure we are meeting pipeline and revenue goals. >Serve as a mentor to our marketing internship program. >Collaborate with creative partners and vendors to develop and create new content to drive demand, such as playbooks, videos, eGuides, infographics, blogs, articles, graphics, social posts, and PR-related publications.

United States

Planned, developed, and executed content relating to demand generation and lead nurture initiatives, communications, and marketing automation tools to achieve the company’s overall business objectives. During my tenure, I developed two new lead nurture, email-marketing programs, as well as two field marketing programs to attain and attract new business. Worked closely with various Sales Leaders, Product and Market Development, and creative teams to deliver the campaigns supporting the industry segments. Evaluated campaign effectiveness through the management of customer/prospect lists and respective data. Assisted with other key projects such as trade shows, speaking opportunities, graphics, webinars, and PowerPoints. Also provided writing and editing practical creative content for advertising, promotion, and digital marketing to generate leads and improve overall market presence in a BtoB marketplace.

Austell, Georgia

Amware Logisitcs acquired the Fulfillment Services Division of Iron Mountain in September 2018.

Austell, Ga

Responsible for developing and executing field sales and lead generation initiatives, communications and sales tools to attain sales business objectives. Developed a 24-touch lead nurture, email-marketing program to attain and retract new business, aligning with the buyer’s journey, supporting the Fulfillment Services division. Ongoing management of customer/prospect lists, applying industry segmentation for assignment to account teams. Planned and executed client events and trade shows to increase brand awareness, improve client relationships, and grow revenue.

Austell, Ga

Initially employed as Sales Lead Coordinator for COMAC, an Iron Mountain company, to support 10 sales representatives, identifying and cold-calling on prospective National clients. Provided research and analysis to build lead generation to help build COMAC’s sales pipeline and increase opportunities and revenues. Based on performance excellence, promoted in 2007 to Marketing Coordinator, supporting both the Director of Sales and Director of Marketing.Major Successes:-As Sales Lead Coordinator, researched prospective clients utilizing on-line tools, including Hoovers, Dunn & Bradstreet, and other resources to develop sales leads for account teams-Achieved 11% increase in sales response within the first year, resulting from the lead generation program-Promoted in 2007 to Marketing Coordinator to support both the Director of Sales and Director of Marketing to assist with the development of the strategic business plan and annual budget-Consulted with sales and marketing to develop marketing email blasts campaigns, quarterly newsletters, direct mail campaigns and sales collateral for clients to improve brand awareness and drive sales-Planned and executed company’s annual trade shows and client events for both sales and marketing

Smyrna, Ga

Netzee was acquired by Certegy in 2002 and then acquired by Fidelity National Information Services.

Atlanta, Georgia, United States

Internet banking division acquired by Netzee, Inc. in August 1999 (Start-up Company).

Executive Assistant to Chief Financial Officer and Finance Department of 8 Executives

Associates In Marketing Management

Business Management Program

Continuing Education