Debbie Chak Email & Phone Number

Selangor, Malaysia

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

• Design digital campaign roadmaps and integrated media plans to chart clients' short-term and long-term strategic ambitions across key platforms to achieve their business and brand objectives• Collaborate with cross-regional and cross-functional teams for bid requests and target market proposals• Track and analyse the implementation and execution of media plans, which includes campaign scheduling and cost analysis of media-buying strategies to meet KPI targets• Liaise with media vendors regarding project deliverables aligned with client's marketing intentClients: Carlsberg, Philip Morris International, Pizza Hut

Petaling Jaya, Selangor, Malaysia

• Secured 20+ lead generations to be onboarded on Dropee's SaaS B2B marketplace• Facilitated the post-acquisition onboarding and incubation of new brands • Conducted market research and user acceptance testing for a state institution on their digitalisation with a B2B e-commerce platform

Petaling Jaya, Selangor, Malaysia

• Led a team of 6 and drove the company's CSR initiative on digitalisation for SMEs across Malaysia• Developed and managed stakeholders from the government, government-linked companies, and local communities• Conducted qualitative research for the curation of partnerships proposals• Coordinated with Ampang Jaya Municipal Council (MPAJ) in steering the marketing strategies of joint community projects

Malaysia

[Project] Finture: 5-Week Virtual Financial Bootcamp• Led a team of 16 organising committees, comprised of 4 divisions, in the ideation, planning, execution, and closing phases of the bootcamp• Orchestrated the creative division in shaping the visuals and brand identity of the bootcamp• Strategised digital marketing campaigns which sprung social media followers by 38.4% in 5 weeks• Spearheaded the external outreach division in securing 2 strategic partners, 2 collaborating partners, 1 media partner, 12 speakers, and 3 judgesEvent Metrics:• RM 2,175 in Revenue• 201 Total Participants (95 Paying & 106 Non-Paying)• 96% Satisfaction Rate• 8.9 Overall Score

Malaysia

[Project] Money Magic: A 7-Day Financial Literacy Campaign• Coordinated with the Business Student Committee from HELP University in developing marketing strategies to drive the campaign's outreach• Launched a series of personal finance infographics throughout the campaign• Acted as Master of Ceremonies (MC) to facilitate the finals of MADFIN's Investment Research Tournament (MIRT)Event Metrics:• 112% increase in overall engagement• 67 participants for "Work Your Money Out: Asking the Experts Q&A Forum"• 55 participants for "Cash Flow Board Game with Aspiratio Advisory"• 110 participants for "MADFIN Investment Research Tournament (MIRT)"• 1700+ views for MIRT Finals Facebook Live

Malaysia

[Project] Food for Good 2020/21: Transforming Food into a Vehicle for Change• Led a team of 4 in developing marketing and content strategies directed at increasing the initiative's social media traction• Oversaw the design and creative vision of the initiative while designing all digital media publications• Coordinated with the programmes department in developing a 3-day social media campaign on food waste awareness• Acted as Master of Ceremonies (MC) to facilitate the preliminary rounds of the startup pitching competition

Bachelor Of Business (Hons), Marketing

Upper Second-Class Honours

Foundation In Arts

Education record