Debbie Hodin Email & Phone Number

Greater Boston Area

EdTech Marketing Consultant representing programs that drive learning success.* Demonstrated success marketing leading educational technology brands* Expertise in strategic planning, brand/positioning, database analytics, and campaign effectiveness* Focused and innovativeSpecialties: Strategic Planning & Analysis, Database/customer analytics, Marketing.

Boston * Miami * New York * Chicago * San Francisco

ETAG (EdTech Advisory Group) is a team of experienced and results-driven leaders who drive success for educational technology companies. Our portfolio of clients support K-12, Higher Education and Workforce Development and range from point curriculum products to larger enterprise. Our clients benefit from the wide-range of skilled advisors and the ETAG.

Cambridge, MA

• Responsible for marketing and sales support for the EPS Math Product line and Literacy programs
• Developed positioning and go-to-market strategy for newly acquired online Common Core Math program
• Established sales tools and marketing communication strategy for newly launched blended adolescent literacy program
• Tested and rolled-out channel marketing strategy across brands including web, email, print, events, and social media

Watertown, MA

• Developed channel marketing strategies for extensive product line resulting in 30% sales growth for FY 2010
• Supported product launch of leading adaptive technology programs including FASTT Math, Scholastic Math Inventory (SMI), and Fraction Nation all which achieved sales goals within the first year of release
• Managed digital marketing strategy including website, email campaigns, search engine optimization, and leads database
• Optimized collateral strategy by reducing print materials expense by over 75% and reallocated budget - improving ROI, service, and leads utilizing ekits, product tours, and webinars
• Managed graphic design team to produce innovative instruction and marketing materials within budget and on schedule
• Key member of team leading the brand transition for a new corporate focus

Wellesley, MA

• Developed and executed marketing programs for web-based software products using the web, advertising, direct mail, trade shows, industry meetings and strategic partnerships.
• Designed and drove ASP product website strategy to provide effective online sales tools, product demonstrations, customer support, education, and lead generation.
• Created joint marketing opportunities with key industry associations.
• Analyzed event industry market structure, competitive environment, influencers and channels to help position products and services.
• Designed and launched “Internet Strategies Seminar” – a program that provided market education and product presentations to key customers and prospects

Newton, MA

• Marketing Communications Manager
• Created and implemented integrated marketing campaigns for information technology expositions and conferences including events in: Singapore, Miami (tri-lingual campaign), Toronto, Montreal (bi-lingual campaign), and.
• Managed $1,000,000 marketing budget to promote events via direct mail, publications, and the Internet.
• Developed marketing collateral and measured program effectiveness.
• Designed campaign for re-launch of COMDEX/Miami event, achieving one of the company’s highest campaign response rates.
• Member of strategic planning team focused on product positioning and business objectives. Marketing/List Analyst

Sharon, MA

• Evaluated and reported on client’s strategic position using market trends, economic conditions and demographic factors.
• Conducted in-depth competitive analysis of all advertising medium in the market.
• Recommended strategies to improve customer satisfaction, readership and market penetration.

Bedford, MA

• Coop during my MBA program.
• Assisted in the implementation of a start up marketing effort focused on new target markets.
• Identified and pursued new vertical markets resulting in activity with key trade associations and sales leads.

Brookline, MA

• Sold advertising, planned media schedules, and built client base through telemarketing, direct mail and sales presentations.

Newton, MA

• Created layouts for EDN Magazine balancing advertiser, editorial, printing, and production requirements.

Mba, Business, Marketing

Education record

Activities and Societies: Student Leader, Soccer, and Lacrosse

Ba, Economics/English

Activities and Societies: Soccer, Lacrosse, and Tri Delta Sorority