Debbie Kim Email & Phone Number

San Francisco, California, US

San Francisco, California, US

• Ownership and strategy of end to end process:
• Collaborating with PMs to shape strategy and define roadmaps
• Leading discovery and facilitating ideation workshops
• Running and synthesizing user research and partnering to shape testing strategies
• Analyzing data to identify opportunities and pain points
• Applying skill sets across visual, product, research, interaction, and copywritingScope focused on solving for the following at scale:

San Francisco, California, US

• Product marketing:
• Built up the product marketing program and processes with the content strategist and product marketing manager
• Hypothesized, tested, and optimized new content and in existing surfaces, including app stores, videos, landing pages, and influencer posts
• Initiated a redesign of our app pre-registration flow, resulting in a statistically significant 4.3% lift in install-to-registration ratePerformance marketing:
• Maintained and designed components for our WordPress tool, ensuring they’re flexible and aligned to our larger design system
• Managed our agency relationship, guiding creative to stay within our brand expression, and refined processes

Secaucus, New Jersey, US

• Created user-centered designs and guidelines informed by quantitative and qualitative research
• Launched brand redesign and replatformed for responsive experience
• Implemented metrics, usability reports, feedback, and competitor analyses to the design process
• Provided external partners with UI direction, redline documentation, and iconography
• Streamlined cross-functional processes to improve efficiency, communication, and quality of deliverables
• Designed cross-brand Baby2Baby initiative that met $500K goals before the target date

Secaucus, New Jersey, US

Secaucus, New Jersey, US

• Developed web creative for Janie and Jack and Crazy 8, including site, mobile, and UI, while overseeing designers
• Was the interim sole designer for both brands, overseeing and executing all creative campaigns and deliverables
• Spearheaded creative for first major C8 branding initiative
• Collaborated with front-end developer, web and copy teams, planning, merchants, and leadership team
• Created meetings allowing for checkpoints across teams and providing earlier feedback
• Implemented a structured process integrating competitor analyses, research, photo art direction, and wireframing

San Francisco, CA, US

• Planned and implemented UI improvements, custom design tools, and mobile redesigns
• Built UI site assets and overlays
• Designed responsive homepages, mobile, modals, special features, templates, site and dorm content, assets to A/B test, and collaboration lookbooks
• Partnered with directors, front-end developers, merchants, and copywriters to execute new feature page designs and daily updates
• Implemented a more efficient review process and trained team members on Adobe Experience Manager CMS, Jira, and Creative Suite
• Managed three production and junior designers

San Francisco, CA, US

• Designed all email creative and registry campaigns, seasonal templates, online marketing ads, and social media landing pages
• Supported web team with updated homepages and site assets
• Scheduled and trafficked copy, input corrections, and distributed proofs
• Corrected HTML files, oversaw daily multiple sends, and managed the junior designer and the off-site coding team relationship

San Francisco, CA, US

• Designed layouts and hand lettering for non-profit Asian American culture and politics print magazine
• Proofed copy and typesetting, participated in fundraisers, and brainstormed in sessions for current and following issues
• Created promotional material to publicize fundraisers and various Hyphen events

• Directed projects from concept to execution on identity, print, illustrations, apparel, and photography
• Work includes business cards, logos, infographics, brochures, invites, books, informational pieces, hand lettered signage, and apparel
• Consulted on identity systems
• Clients include eHow, Demand Media, Livestrong, Africa Matters, Casa Escaño B&B, Hella Tight, AnewAmerica, and Tibetan Aid Project

San Francisco, CA, US

• Conceptualized improvements for site, UI, and functionality for US and EU pages
• Collaborated with marketing and production to deliver weekly campaigns and promotional site pieces for campaigns including Madmen, Create Jobs for USA, and Marie Claire
• Designed layouts for homepages, department pages, and email marketing for US and international sites