Debbie Phillips Email & Phone Number

London, United Kingdom

Manage high-performing team of six Campaign Manager based across 5 different regions.Budget responsibility for over £2m of spend. Oversee all planning activity making sure it’s strategically aligned to goals of the company and backed up by effective measurement and data. Developed and executed bank’s first consumer focussed PR strategy.Lead on proactive media and public affairs campaigns directing, coordinating and delivering multi-platform campaigns in conjunction with brand, advertising and marketing teams.Identify and train spokespeople within the bank for campaigns and wider financial issues. Developed and maintain effective working relationships with range of national, regional, broadcast, trade and online press contacts. Regularly brief and support the CEO and other senior leaders within the Group for media interviews and external events.Excellent writing skills creating press releases, media Q+A’s, briefing documents, factsheets, infographics and bylined articles.Manage external agencies to support communication plans, set priorities and budgets.Creatively respond to issues, with the aim of reaching a wider and non-traditional audience through different platforms. Regular out of hours duty, covering all areas of RBS and NatWest news.

Edinburgh, United Kingdom

Worked on corporate media desk handling large reputational issues then moved to personal and business banking desk focussing on product and consumer issues.

Edinburgh, United Kingdom

Overseeing entire production process through engagement and management of external crew and production companiesExperienced in producing budgets and managing time and resources effectively and being able to deliver to tight deadlines. Producing programmes for varying audiences, working within distinct brand and compliance guidelines whilst also ensuring content is engaging. Comfortable producing programmes for both internal and external audiences and making information simultaneously attractive and accessible. Running team training on a weekly basis.Overseeing a review of the teams suppliers and bringing in fresh new talent.

Edinburgh, United Kingdom

Included pitching ideas/writing tenders, preparing creative treatments based on client briefBudget management and timescale based deliveryProductions ranged from multiple magazine shows to single issue comms for consumers.Also built up familiarity with the digital aspect of this industry from overseeing web design projects, creating and managing FTP sites, meta-tagging and syndicating content.