Debbie Spencer Email & Phone Number

Birmingham, Mi, Us

Birmingham, Mi

Birmingham, Michigan

Detroit, Mi

• Development and execution of CRM, call center and event programs to support subscriber acquisition, retention and customer loyalty initiatives.• Assist call center in customer inquiries, problem resolution, and subscription pricing alternatives to maintain customer satisfaction.• Establish new partnerships to support audience growth, increase magazine trial and enhance circulation revenue opportunities through lead generation efforts.• Establish, monitor and analyze program metrics against communication objectives. • Development of industry categorical research and annual Subscriber study.• Development of sales support materials for sales representatives.

Ferndale, Mi

• Developed agency’s first account management organizational structure.• Content and strategy development for web/mobile, SEM, SEO, Local Search, Display and Social Media Reputation Management services for Tier II and III Automotive and Restaurant categories

Warren, Mi

Client: Allina Health System, 2011 – 2013• Oversaw stakeholder research for development of new brand positioning/messaging for go-to-market plan.• Directed client leadership team to implement a unified brand positioning and identity to align under one health system. • Development and execution of integrated creative/media strategy.• Aligned employee and community outreach programs to support brand-positioning efforts.• Increased agency revenue 11% for CY12, selling in new initiatives. Client: United States Postal Service and Postal Inspection Service, 2005 – 2011• Oversaw strategic/creative development and execution of all integrated communications plans for award-winning Flat Rate Box If It Fits, It Ships national campaign, which increased box and envelope volume and revenue (114MM pieces and $753MM) in 2 years.• Directed qualitative and quantitative research to guide creative/message development.• Analyzed campaign metrics to optimize direct response channel spend resulting in cost per lead reduction of 25-75%.• Responsible for planning and execution of all campaign Web sites and digital advertising support.• Responsible for organization of regional quarterly planning meetings with senior Postal national.Vice President, Management SupervisorClient: Chevrolet Malibu, Corvette, Aveo, TrailBlazer, SSR, Avalanche, Motorsports, Blazer 1999 – 2005• Supervised vehicle launch integrated communications, from positioning and claim development to creative execution.• Developed plans to target niche markets: Hispanic, African-American, Female consumers.• Collaborated with Brand, OnStar, Customer Relationship Management, regional clients, GM Card, GMAC Financing, and other brand affinity partners to execute marketing programs.• Utilized marketing databases, profile analysis and modeling techniques to identify prospects for conquest direct marketing programs.• Oversaw contract development and implementation of affinity partnerships.

Bloomfield Hills, Mi

Chrysler and Plymouth Merchandising/Owner Loyalty Programs

Southfield, Mi

Jeep, Eagle, Chrysler Corporate

Southfield, Mi

Motrin IB, The La-Z-Boy Furniture Galleries

Bloomfield Hills, Mi

The Sports Authority, Builders Square, OfficeMax