Debby Dröge Email & Phone Number

The Hague, South Holland, Netherlands

Amsterdam En Omgeving, Nederland

Amsterdam Institute for Advanced Metropolitan Solutions is a leading international research institute in the area of urban innovation and technology. We believe that by generating ideas, talent and collaborations, and closely interacting with cities as we know them today, we can help analyze, design and engineer solutions for the cities we need and aspire. Cities that are more sustainable, prosperous, resilient and just. We call this: re-inventing cities. Our ambition is to create sustainable metropolitan solutions by realizing a cross-fertilization of ideas. We do this through four main activities: education, research & innovation, entrepreneurship and partnerships. In close collaboration with both public & private partners and citizens, we valorize our research in practice, with the city of Amsterdam as our living lab. AMS Institute is located at in the heart of Amsterdam at Marineterrein Amsterdam. Part of my enthusiastic and dynamic team are: the Communications Advisor, the PR & Content Officer, the Social Media & Content Specialist, the Project Communications Officer, our Openresearch.amsterdam editor and the communications student assistants. Together we focus on delivering all corporate communication activities for the institute, managing reputation and activating the unique and innovative character of AMS Institute. In this role I'm part of the AMS Management Team.Keywords: Corporate communications | Positioning | Reputation Management | Brand Management | Brand activation | Internal Branding & Brand Identity | MarCom | Strategy | 360° | Content Marketing | Storytelling | Integrated Communications | Digital marketing | Online | Social media | Media & PR | Stakeholder management | Translating science to corporate stories | Linking pin in a broad network of research, business & societal partners | Team building | Workflow Management

Utrecht Area, Netherlands

Wholesale Communications is part of Communications & Corporate Affairs, Rabobank's Corporate Communications department. I'm responsible for the Wholesale Netherlands account and actively support the business by providing strategic marketing and communication advice and (coordinating) all resulting internal and external comms activities.• Strategy, content & audience development as project lead for the Wholesale content marketing campaign. This campaign is recently launched in support of Rabobank’s ambition as leading wholesale bank in the Netherlands. Target group: the Wholesale C-level client base. Impact: With this campaign we aim to share the most important insights on key transformational themes that impact the earning power of the Dutch economy and thereby the success of our clients. The online platform Rabobank Highlights was the backbone of this campaign, supported by a mass media advertising campaign. CEOs, internal & external experts from our network will join the conversation in high-end editorial productions, sharing their views on these topics, complemented with a selection of relevant Rabo research, key transactions and handpicked essentials from external sources.• MarCom strategy and execution for the Wholesale business line. Key sectors: Construction, Retail, Non-Food Retail, Energy, F&A, Maritime & Offshore and Healthcare. • Providing strategic communications advice in support of the Marketing & PR activities (owned & earned) for the Wholesale Research team (IKT- the Industry Knowledge Team), including PR activities in B2B media, setting up strategic partnerships, positioning the team as knowledge leaders, project management for sector events, prepare & brief our knowledge experts when acting as spokespersons. Keywords: MarCom | Strategy | 360° | business communications | corporate communications | storytelling | online | social media | PR | Agile project management | scrum master| stakeholder management | Managing Agencies

Utrecht Area, Netherlands

• Marketing communications strategy for the Large Corporate client segment in the area of payments, online banking, innovation & FinTech• Product proposition development• Brand positioning product lines • Product introductions, marketing & brand activation (front to back)• Project lead in (international) event management (incl conventions, press events & client events)Keywords: MarCom specialist | MarCom strategy | Segment Marketing | (International) Cash Management | Innovation | FinTech | eCommerce | mCommerce | Product introductions | Brand positioning | Event Management | MarCom tooling | Social Media | Managing stakeholders, suppliers & partners

Utrecht Area, Netherlands

Utrecht En Omgeving, Nederland

Setting up the Media & PR activities for Effectory - market leader in employee and customer satisfaction. Building and developing this new position.

Master, Marketing, Afgestudeerd Met Genoegen

Esol Business English Higher, Examenresultaat A

Bachelor, International Business And Languages, Major In Public Relations

Europese Betrekkingen

Gymnasium