Deborah Diamond Email & Phone Number

New York, NY, US

Beverly Hills, CA, US

• Pioneered Endeavor’s inaugural integrated marketing unit, creating premium experiences and marketing strategies across the portfolio of arts, entertainment, and sporting events resulting in increased brand visibility.
• Established a new department, defining the strategic vision through comprehensive roadmaps, and setting standards, practices, and processes. Implemented MarTech solutions to efficiently optimize Endeavor, IMG, and.
• Amplify global businesses across Endeavor’s wide array of entities through activations at our owned events, digital promotion, in-venue programming/signage, podcasts, social media posts, streaming content, and.
• Develop premium experiences and innovative marketing strategies for sporting events, incorporating on-site activations, strategic partnerships with sports teams, and athlete and influencer collaborations.
• Collaborate with CMOs and division stakeholders to identify and lead GTM strategies that consistently meet and exceed targeted KPIs and accelerate business outcomes.
• Conceptualize customizable partnerships including television elements, onsite branding (jumbotrons, signage), digital content, print marketing, experiential marketing, and hospitality.

New York, NY, US

• Formulated synergistic strategies to amplify signature series/franchises including AMCNs’ Owned Media ecosystem, streaming services and social platforms.
• Drove AMC+, Shudder and SundanceNow (D2C/B2B) streaming platform strategy and subscription base by determining next practices, innovative tactics, and cutting-edge curated ‘storytelling’ experiences.
• Led the development and execution of all promotional activities for Premier League Darts, both in and out of season, encompassing creative strategy, digital and social media campaigns, giveaways, and watch parties.
• Utilized advanced algorithms, analytics, business intelligence databases, and data science to identify insights to create optimized promotional models, surpass reach/frequency goals, and determine forensic plans.
• Conceptualized partnerships through 360-degree promotional programs/branded content/in-show integrations (partners include, Bumble, Marvel Comics, Guilt Groupe, MotorTrend, MLB, NBCU, The Skimm, Turner, and Viacom).
• Collaborated with AORs on paid media strategy and execution across broadcast, digital, mobile, social as well as signage to drive tune-in, brand awareness, and measurable KPIs

New York, NY, US

New York, NY, US

• Utilized data-driven insights to deliver best-in-class campaigns/campaign activations exceeding goals for impressions, revenue, and social engagement
• Oversaw the audience strategy for launches of key series resulting in double-digit ratings growth
• Instrumental in the operation and strategic launches onto Amazon, Apple, Hulu, Sony PlayStation, and Roku

New York, NY, US

• Identified next practices, predictive models and strategic solutions to increase revenue and drive awareness of programming content
• Provided direction on communication across linear, mobile and social media to maximize reach and extend frequency
• Wrote and presented strategic intelligence presentations on emerging platforms, engagement metrics, industry trends, media consumption insights and technology

Los Angeles, CA, US

• Owned multimillion-dollar media planning and content strategies for digital, gaming, linear and streaming services
• Launched Nick Radio, the #1 digital start-up in iHeartRadio history. Achieved ratings and revenue growth while maintaining #1 status
• Selected by CMO to be on Viacom Marketing Council to support the launch of Teenage Mutant Ninja Turtles, generating 12M viewers during the premiere weekend
• Collaborated with cross-functional partners (Content, Creative, Development, Gaming, Marketing, Operations, Publicity, Programming, Sales, Social, and more) to ensure alignment of communication and dissemination of.
• Engineered branded content strategies on Nickelodeon platforms for Justice, Mattel, Norwegian Cruises, Paramount Pictures, Sony, and Universal Pictures delivering cutting-edge content to consumers
• Worked with AORs to maximize paid, owned and earned media to generate buzz, maximize effectiveness, and achieve KPI targets

New York, NY, US

• Created targeted marketing programs through partnering with AOR. Grew ratings and revenue through comprehensive media strategies, contributing to the highest rated consecutive quarters in the networks’ history
• Strategized on-air and paid media efforts for content and products, managed relationships with AORs
• Partnered with Creative Services and Marketing teams to build the brand through creative efforts and timely delivery of innovative assets
• Led groundbreaking strategies across Scripps Owned Media portfolio (Cooking Channel, HGTV, FineLiving, and GAC), including AVOD/OTT/SVOD services, ideating on focused flighted plans and curated strategies
• Formulated competitive reports focused on insights translating them into actionable recommendations
• Key stakeholder in the launch of the Cooking Channel, generating revenue increases as a result of launching diversified content strategies and multi-platform programs

New York, NY, US

• Instituted comprehensive programming strategies for launches and tentpole events, exceeding estimates
• Effectively scheduled inventory growing viewership and exceeding brand goals across all platforms
• Managed revenue generating sponsorships and in-program sweepstakes for 100+ partners
• Partnered with internal networks including, Bravo, IFC, WETV on product needs and windowing of movies
• Transitioned to a full commercial format, created break architecture optimizing promotional inventory and devised content clocks for Ad Sales

Los Angeles, California, US

• Developed impactful programming, promotional and media planning strategies for movies, series launches and tentpole events for high profile networks
• Managed programming budget and prepared presentations for monthly evaluation meetingsImplemented programming and promotional strategies for movies, series and spots, achieving 15% annual growth
• Oversaw daily logs and promotional wheels for strategy and accuracy
• Spearheaded the migration to new database during the company merger

US

• Devised programming and media planning strategies for series and stunts contributing to YOY growth
• Created innovative stunts and ground-breaking tactics to achieve the goal of a top 10 ranking among A25-54
• Managed the research optimizer to maximize promotional inventory across all MTVN
• Partnered with Marketing on ideating on-air plans for key initiatives including, TV Guide partnership, TV Land Awards and Ralph Kramden and Mary Tyler Moore Statues

Education record

Education record

Marketing | Branding

Education record