Trish D. Email & Phone Number

New Jersey, United States

Facilitates 3-D interactive video conversations with Holocaust survivors using StoryFile technology, fostering educational and inspirational experiences. Connects Holocaust survivors and their families with schools and organizations for speaking engagements to honor their courage and ensure their legacy endures. Organizes museum trips and manages.

New Jersey, United States

Collaborative marketing operations, community outreach, digital marketing, content creation, email communications, project management and execution for Centennial Fund-raising Campaign and Events and for Impact Department. Work in Basecamp, MailChimp, Wordpress and SharePoint.

New York City Metropolitan Area

Sales strategy and acquisition advisor. Identifying potential wholesale, retail, and brand collaboration opportunities.

NY Metro Area

Licensing acquisition advisor. Prospecting and connecting manufacturers and brand owners for potential licensing deals.

Carlstadt, NJ

Headed up new business development to grow revenue by expanding into new channels of distribution and guiding the development of appropriate products for non-traditional retail partners. Managed business I brought in (over $2.5mm). Accounts included clubs, mass merchants, discount chains, dollar chains, independents and a national franchise, AR Workshop.

Licensing acquisition advisor for a boutique NYC licensing agency. Connected manufacturers and brand owners for potential licensing deals.

Greater New York City Area

Key licensing executive charged with driving sales and revenue via new business acquisition and current licensee business development. Closely aligned with design team to guide brand right, category correct and commercially viable product assortments for maximum sales and profitability. Managed retail and licensee relationships to accomplish short and long.

• Advised CEO of a new fashion company. Established business processes, shared best practices, developed business tools and created a company handbook.
• New business acquisition and brand development for several global clients of: - a leading NYC brand consultancy - provided introductions to potential licensees - a boutique NYC licensing agency - signed 2 licensing deals
• Licensing acquisition advisor for global luxury sportswear and intimate apparel company.

• New business and brand development for Martha Stewart Living Omnimedia brands.Drove all aspects of global new business acquisition for consumer packaged goods, from industry and market analysis and potential partner.
• Signed 3 new partners in the first 8 months: - Martha Stewart Essentials, a whole-food based vitamin line: New category (wellness) and new channel of distribution for the brand. - Gourmet Food for the Chef Emeril.
• Six potential new partnerships in terms negotiation in December 2013 for Martha Stewart and Martha Stewart Weddings.
• Developed new wholesale and direct-to-retail business models

• Developed strategic plan to increase licensing revenue through new partners and existing business development. Monitored and analyzed all financial and business plans, projections, and retail results of licensees..
• Liaison between licensees and brand design, marketing, sales, finance, legal dept. and management in order to execute brand strategies.
• Doubled the number of licenses for a 55% increase in royalty and 59% increase in sales in the first year.
• Managed 10 licensees and 10 product categories across 3 brands.
• P&L responsibility
• Department Head. Managed 3 direct reports.

• Global oversight for Women’s Contemporary, Action Sports (Golf, Swim, Surf, Skate), Men’s Modern and Classic, and Hispanic Brands. Approx. $200M retail sales / $7M royalty
• Strategic planning, new business development, contract negotiation, brand management, relationship management, contract and financial compliance.
• Signed 7 licensing agreements in a difficult business climate in first year.
• Managed 15 licensees, across 7 brands in 12 product categories
• Monitored and analyzed all financial and business plans, projections, and retail results of licensees. Negotiated and managed contracts, and ensured adherence to all contractual obligations.
• Liaison between licensees and brand design, marketing, sales, finance, legal dept. and management in order to execute brand strategies.

Responsible for Laundry by Shelli Segal, Lucky Brand Jeans, Sigrid Olsen and prAna (Better Department & Specialty Stores), and Exclusive brands for Kohl’s, Sears and JC Penney. Approx. $200M retail sales / $5M royalty

Developed and executed strategic, integrated B2B and B2C marketing initiatives for core Liz Claiborne brands. Cross-divisional marketing plans included advertising, direct mail, in-store graphics, digital merchandising tools, GWPs, corporate website and consumer newsletter tie-ins, sales incentive contests, training videos and consumer research. Created.