Deborah Edwards

Deborah Edwards Email and Phone Number

Strategy | Branding | Marketing| Content | Innovation @
Deborah Edwards's Location
Plymouth, Massachusetts, United States, United States
About Deborah Edwards

I love solving puzzles. It's gratifying to help clients build bridges with key constituencies. I've worked in media, consumer foods, global products, non-profits, and educational institutions. People describe me as the person leads a team to tackle the complex questions. Developing strategy, brand, communication and marketing plans, and executing engaging new innovative campaigns and projects with cross-functional teams is what makes the job fun. CAREER HIGHLIGHTS SNAPSHOT“Deb is a driven, goal oriented, seasoned and multifaceted executive that loves tackling any/all important problems to deliver quick results. She thinks creatively, on her feet, and will do whatever necessary to accomplish the task.”◆ GLOBAL BRANDING – Spearheaded/executed global branding initiative for PartyLite and Finesse Shampoo. “Deb is an innovative business leader with a strong focus on strategy. Deb has a complete tool kit to support all functions.”◆ CROSS-FUNCTIONAL TEAM LEADERSHIP ¬– Championed successful passage of $61M New Canaan high school construction project with 43 stages and brought project to fruition.“Deb did an excellent job leading a highly opinionated group of volunteers to consensus on controversial decisions. Deb knows how to probe, knows when to listen, and knows when to move things forward.” ◆ NEW BUSINESS DEVELOPMENT – Conceptualized and introduced US platform for Lypsyl (lip balm), developed $8M business for Lornamead at 45% Contribution Margin in one year.“Deb has the rare ability both to understand branding and marketing and an ability to get people to work together to move innovation quickly into the market.” ◆ P&L AND BRAND PORTFOLIO MANAGEMENT – Optimized product portfolio for Del Monte’s $150M Snacks and Beverages Unit and led team to develop proprietary/patented snack product complete with marketing plan for test. “Under Deb’s guidance, Hawaiian Punch was transformed from a declining, outdated business to a vibrant, growing brand with new products and a more relevant positioning.”

Deborah Edwards's Current Company Details
SDS Swiss Dental Solutions USA

Sds Swiss Dental Solutions Usa

Strategy | Branding | Marketing| Content | Innovation
Deborah Edwards Work Experience Details
  • Sds Swiss Dental Solutions Usa
    Head Of Operations
    Sds Swiss Dental Solutions Usa May 2020 - Present
    Plymouth, Massachusetts, United States
  • Edwards Consulting
    Founder
    Edwards Consulting Oct 2018 - Present
    Plymouth, Ma
    Strategy, Branding, Marketing and Communications Consultant for mid-size firms. I work as a strategy consultant or outsourced marketing department. I have a particular passion for non-profits, education and entrepreneurs. - Created market plan and competitive assessment for shared workspace client. - Member of ETAG (Education Technology Advisory Group) - Partner with Baraky Design to create full product line and financial for Plymouth 400 non-profit to raise funds for the celebration of the 400th anniversary of the arrival of the Mayflower.
  • Bryant University
    Adjunct Professor
    Bryant University Jan 2020 - Dec 2020
    Smithfield, Rhode Island
    Instructor of Market Research - bringing passion to future marketers!
  • Catalina Usa
    Executive Director, Emerging Brands Strategic Projects
    Catalina Usa Oct 2017 - Oct 2018
    Greater Boston Area
    Catalina Marketing connects brands with shoppers. Driven by the richest real-time shopper data base, we have restructured our services to meet the specific needs of emerging brands.Part of my projects include:- Launched tiered subscription access new customer portal for unique shopper analytics to refine marketing. New customers growing at +35% annual revenue increases. - Increased client retention from 39% to 68%.- Created customer journey with new service points for Catalina cross functional teams for clients.- Developed account management strategy based on segmentation.- Created emerging brand outreach at trade shows and email marketing.- Developed and implemented sales training to deliver message and address old perceptions.
  • Partylite
    Senior Director – Global Opportunity & Brand Marketing
    Partylite 2016 - Oct 2017
    Plymouth, Ma
    Redefine PartyLite brand and business sales model by assessing competitive positioning, introducing differentiated products, and conducting consumer research.◆ Restructured and outsourced global support of entire Creative Services function.
  • Partylite
    Senior Director Brand And Creative Services
    Partylite Jun 2012 - 2016
    Plymouth, Ma
    Reorganized Creative Services group to service global clients, developed 80 catalogs annually, and supported global digital presence, and won a Telly Award for creative results.◆ Implemented cross-channel competitive assessment and mapping of best practices to refine design, fragrance, content, and positioning to shape strategic approach in retail, fragrance, and home décor categories. ◆ Conceptualized and created global content and communications strategy, focusing on Facebook, Pinterest, and Instagram.
  • Partylite
    Senior Director Of Brand, Insights And Innovation
    Partylite 2008 - 2012
    Plymouth, Ma
    Developed and implemented Innovation funnel and stage gate process, populated with 40+ projects.◆ Managed and led trend and fragrance development process, leading to the introduction of 26+ fragrances in one year.
  • Partylite Gifts
    Senior Director – Business Development | Product Development | Two Sisters Gourmet
    Partylite Gifts 2008 - 2010
    Plymouth, Ma
    Merged Two Sisters business into PartyLite company and sales organization, grew Two Sisters business 4% of U.S. sales, which increased overall Two Sisters sales five times and CM 1.5 points.◆ Identified and built strategic partnerships for new product innovation to find technical resources and talent to match potential product development. ◆ Managed and led R&D group, fragrance development process, and fragrance house relationships, resulting in developing and introducing 29 fragrances annually.
  • Two Sisters Gourmet
    Vice President Of Marketing
    Two Sisters Gourmet 2007 - 2008
    Orlando, Florida Area
    Recruited to catapult growth in stagnant business. Clarified brand position, refined product architecture, and recreated the party concept, which resulted in 18% sales increase in 9 months.◆ Created and implemented promotions and analysis, which tracked effectiveness of programs.◆ Churned 20% of line in 6 months, exiting unprofitable products and developing new products.◆ Produced cohesive themed marketing, communications, and training material, growing sales representative base, sales per representative, and representative activity level.
  • Lornamead Inc
    Vice President Marketing
    Lornamead Inc 2006 - 2007
    Stamford, Ct
    Recruited to stabilize Finesse Shampoo brand, which slowed decline from -40% to -8% in 9 months due to redefining the global brand platform.◆ Developed corporate website, public relations program, and highly successful web contest. ◆ Balanced marketing materials to align with local cultural requirements.
  • Avcomm International
    Vice President Marketing
    Avcomm International 2006 - 2007
    New Canaan, Ct
    Conceptualized and developed marketing plans and market introduction strategy for manufacturer of proprietary noise reduction headsets, delivering 25% annual sales growth. ◆ Created advertising, formulated PR campaign, email campaign, and re-designed sales materials.
  • New Canaan Public Schools
    Board Member
    New Canaan Public Schools 1996 - 2007
    New Canaan, Ct
    ◆ Contract Negotiations – Instrumental in negotiating 3-year teacher and administrator contracts with health insurance.◆ Budget Management – Managed approval of town-wide education budget of $50M+. ◆ Strategic Planning – Appointed to Advisory Panel on School Administrator Standards for the State of Connecticut.◆ Technology Planning – Advised on district technology plan and established school computer lab.◆ Fundraising – Recruited local supporters to execute one night fundraiser, generating $100K to equip television studio.

Deborah Edwards Skills

Strategy Cross Functional Team Leadership Marketing Strategy Product Development Strategic Planning Marketing New Business Development Brand Development Consumer Products Leadership Customer Insight Competitive Analysis Brand Management Social Media Product Marketing Market Research Marketing Management Integrated Marketing Positioning Market Planning Marketing Research Creative Direction Segmentation Corporate Branding Fmcg Mergers And Acquisitions Digital Marketing P&l Management Global Marketing Creative Problem Solving Creative Strategy Brand Equity Innovation Strategic Thinking Branding Launching New Brands Change Management Business Intelligence Strategic Brand Positioning Global Brand Development Marketing Communications Business Development

Deborah Edwards Education Details

Frequently Asked Questions about Deborah Edwards

What company does Deborah Edwards work for?

Deborah Edwards works for Sds Swiss Dental Solutions Usa

What is Deborah Edwards's role at the current company?

Deborah Edwards's current role is Strategy | Branding | Marketing| Content | Innovation.

What is Deborah Edwards's email address?

Deborah Edwards's email address is ma****@****hoo.com

What is Deborah Edwards's direct phone number?

Deborah Edwards's direct phone number is +150883*****

What schools did Deborah Edwards attend?

Deborah Edwards attended The Wharton School, The Wharton School.

What are some of Deborah Edwards's interests?

Deborah Edwards has interest in Children, Cooking, Education, Snow Skiing, Scuba, Reading, Hiking, Animal Welfare, Arts And Culture.

What skills is Deborah Edwards known for?

Deborah Edwards has skills like Strategy, Cross Functional Team Leadership, Marketing Strategy, Product Development, Strategic Planning, Marketing, New Business Development, Brand Development, Consumer Products, Leadership, Customer Insight, Competitive Analysis.

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