Head Of Operations
Current
Sds Swiss Dental Solutions Usa
May 2020 - Present
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Deborah Edwards Email & Phone Number
Strategy | Branding | Marketing| Content | Innovation
at
SDS Swiss Dental Solutions USA
1 work email found
@optonline.net
3 phones found area 508 and 973
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
SDS Swiss Dental Solutions USA
Role
Strategy | Branding | Marketing| Content | Innovation
Location
Plymouth, Massachusetts, United States
Who is Deborah Edwards? Overview
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Quick answer
Deborah Edwards is listed as Strategy | Branding | Marketing| Content | Innovation at SDS Swiss Dental Solutions USA, based in Plymouth, Massachusetts, United States. AeroLeads shows a work email signal at optonline.net, phone signal with area code 508, 973, and a matched LinkedIn profile for Deborah Edwards.
Deborah Edwards previously worked as Head of Operations at Sds Swiss Dental Solutions Usa and Founder at Edwards Consulting. Deborah Edwards holds Master Of Business Administration - Mba, Marketing/Finance from The Wharton School.
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*@optonline.net
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Profile bio
About Deborah Edwards
I love solving puzzles. It's gratifying to help clients build bridges with key constituencies. I've worked in media, consumer foods, global products, non-profits, and educational institutions. People describe me as the person leads a team to tackle the complex questions. Developing strategy, brand, communication and marketing plans, and executing engaging new innovative campaigns and projects with cross-functional teams is what makes the job fun. CAREER HIGHLIGHTS SNAPSHOT“Deb is a driven, goal oriented, seasoned and multifaceted executive that loves tackling any/all important problems to deliver quick results. She thinks creatively, on her feet, and will do whatever necessary to accomplish the task.”◆ GLOBAL BRANDING – Spearheaded/executed global branding initiative for PartyLite and Finesse Shampoo. “Deb is an innovative business leader with a strong focus on strategy. Deb has a complete tool kit to support all functions.”◆ CROSS-FUNCTIONAL TEAM LEADERSHIP ¬– Championed successful passage of $61M New Canaan high school construction project with 43 stages and brought project to fruition.“Deb did an excellent job leading a highly opinionated group of volunteers to consensus on controversial decisions. Deb knows how to probe, knows when to listen, and knows when to move things forward.” ◆ NEW BUSINESS DEVELOPMENT – Conceptualized and introduced US platform for Lypsyl (lip balm), developed $8M business for Lornamead at 45% Contribution Margin in one year.“Deb has the rare ability both to understand branding and marketing and an ability to get people to work together to move innovation quickly into the market.” ◆ P&L AND BRAND PORTFOLIO MANAGEMENT – Optimized product portfolio for Del Monte’s $150M Snacks and Beverages Unit and led team to develop proprietary/patented snack product complete with marketing plan for test. “Under Deb’s guidance, Hawaiian Punch was transformed from a declining, outdated business to a vibrant, growing brand with new products and a more relevant positioning.”
Listed skills include Strategy, Cross Functional Team Leadership, Marketing Strategy, Product Development, and 38 others.
Current workplace
Deborah Edwards's current company
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Sds Swiss Dental Solutions Usa
12 roles · 30 years
Deborah Edwards work experience
A career timeline built from the work history available for this profile.
Founder
Current
Edwards Consulting
Strategy, Branding, Marketing and Communications Consultant for mid-size firms. I work as a strategy consultant or outsourced marketing department. I have a particular passion for non-profits, education and entrepreneurs. - Created market plan and competitive assessment for shared workspace client. - Member of ETAG (Education Technology Advisory Group).
Oct 2018 - Present
Adjunct Professor
Instructor of Market Research - bringing passion to future marketers!
Jan 2020 - Dec 2020
Executive Director, Emerging Brands Strategic Projects
Catalina Marketing connects brands with shoppers. Driven by the richest real-time shopper data base, we have restructured our services to meet the specific needs of emerging brands.Part of my projects include:- Launched tiered subscription access new customer portal for unique shopper analytics to refine marketing. New customers growing at +35% annual.
Oct 2017 - Oct 2018
Senior Director – Global Opportunity & Brand Marketing
Redefine PartyLite brand and business sales model by assessing competitive positioning, introducing differentiated products, and conducting consumer research.◆ Restructured and outsourced global support of entire Creative Services function.
2016 - Oct 2017
Senior Director Brand And Creative Services
Reorganized Creative Services group to service global clients, developed 80 catalogs annually, and supported global digital presence, and won a Telly Award for creative results.◆ Implemented cross-channel competitive assessment and mapping of best practices to refine design, fragrance, content, and positioning to shape strategic approach in retail.
Jun 2012 - 2016
Senior Director Of Brand, Insights And Innovation
Developed and implemented Innovation funnel and stage gate process, populated with 40+ projects.◆ Managed and led trend and fragrance development process, leading to the introduction of 26+ fragrances in one year.
2008 - 2012
~4 yrs
Senior Director – Business Development | Product Development | Two Sisters Gourmet
Merged Two Sisters business into PartyLite company and sales organization, grew Two Sisters business 4% of U.S. sales, which increased overall Two Sisters sales five times and CM 1.5 points.◆ Identified and built strategic partnerships for new product innovation to find technical resources and talent to match potential product development. ◆ Managed and.
2008 - 2010
~2 yrs
Vice President Of Marketing
Recruited to catapult growth in stagnant business. Clarified brand position, refined product architecture, and recreated the party concept, which resulted in 18% sales increase in 9 months.◆ Created and implemented promotions and analysis, which tracked effectiveness of programs.◆ Churned 20% of line in 6 months, exiting unprofitable products and.
2007 - 2008
~1 yr
Vice President Marketing
Recruited to stabilize Finesse Shampoo brand, which slowed decline from -40% to -8% in 9 months due to redefining the global brand platform.◆ Developed corporate website, public relations program, and highly successful web contest. ◆ Balanced marketing materials to align with local cultural requirements.
2006 - 2007
~1 yr
Vice President Marketing
Avcomm International
Conceptualized and developed marketing plans and market introduction strategy for manufacturer of proprietary noise reduction headsets, delivering 25% annual sales growth. ◆ Created advertising, formulated PR campaign, email campaign, and re-designed sales materials.
2006 - 2007
~1 yr
Board Member
New Canaan Public Schools
◆ Contract Negotiations – Instrumental in negotiating 3-year teacher and administrator contracts with health insurance.◆ Budget Management – Managed approval of town-wide education budget of $50M+. ◆ Strategic Planning – Appointed to Advisory Panel on School Administrator Standards for the State of Connecticut.◆ Technology Planning – Advised on district.
1996 - 2007
~11 yrs
2 education records
Deborah Edwards education
Master Of Business Administration - Mba, Marketing/Finance
Master Of Business Administration - Mba, Marketing, Finance
FAQ
Frequently asked questions about Deborah Edwards
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What company does Deborah Edwards work for?
Deborah Edwards works for SDS Swiss Dental Solutions USA.
What is Deborah Edwards's role at SDS Swiss Dental Solutions USA?
Deborah Edwards is listed as Strategy | Branding | Marketing| Content | Innovation at SDS Swiss Dental Solutions USA.
What is Deborah Edwards's email address?
AeroLeads has found 1 work email signal at @optonline.net for Deborah Edwards at SDS Swiss Dental Solutions USA.
What is Deborah Edwards's phone number?
AeroLeads has found 3 phone signal(s) with area code 508, 973 for Deborah Edwards at SDS Swiss Dental Solutions USA.
Where is Deborah Edwards based?
Deborah Edwards is based in Plymouth, Massachusetts, United States while working with SDS Swiss Dental Solutions USA.
What companies has Deborah Edwards worked for?
Deborah Edwards has worked for Sds Swiss Dental Solutions Usa, Edwards Consulting, Bryant University, Catalina Usa, and Partylite.
How can I contact Deborah Edwards?
You can use AeroLeads to view verified contact signals for Deborah Edwards at SDS Swiss Dental Solutions USA, including work email, phone, and LinkedIn data when available.
What schools did Deborah Edwards attend?
Deborah Edwards holds Master Of Business Administration - Mba, Marketing/Finance from The Wharton School.
What skills is Deborah Edwards known for?
Deborah Edwards is listed with skills including Strategy, Cross Functional Team Leadership, Marketing Strategy, Product Development, Strategic Planning, Marketing, New Business Development, and Brand Development.
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