Debbie Hanlen Email & Phone Number

Boston, Massachusetts

● Manage large complex marketing communication programs utilizing a variety of media in advertising, sales support, internal communications, company meetings and events, and public relations initiatives. ● Lead projects with vendors to develop and prepare promotional campaigns, select media and format to inform potential customer of products. Oversee the selection of media, creation of program concepts, materials preparation and placements. ● Evaluate and present metric and analytical reviews on the effectiveness of enterprise wide marketing communications programs.

Boston, Massachusetts

● Oversaw “look and feel” of sites through intranet content, site guidelines, and governance, while serving as Editor in Chief of Personal Insurance Intranet. ● Managed advance employee-centric communication channels, including internal blog, intranet, newsletter roundup, feedback forums, poll, etc. ● Designed and deployed employee engagement campaign to reinforce new corporate brand, mission and vision statements, and to strengthen internal culture/commitment to the brand using interactive contests, videos, collateral and giveaways. ● Developed digital media content to engage employees in new, dynamic ways including managing the internal blog, introducing social collaboration tools, creating/editing video, and managing creative design. ● Conducted complex research internally and externally to determine feasibility, cost benefit analysis, product or market profiles, and business process flows. ● Developed and presented reports, proposals and implementation plans to Senior Management

● Led strategic initiatives from inception through implementation by managing timeline, budget, milestones, dependencies, issues/risks, and change management across key units, and business partners within the enterprise.

● Managed the budget and governance process for Annuity Product Management, determining project estimates and allocating funds across strategic efforts. ● Developed competitive analysis reports to help drive strategic efforts across annuity product offerings.