Senior level UX Researcher and Designer certified in Usability Analysis from Human Factors International and a BFA in Visual Design. My 15+ years in the UX industry includes both UX Research and Design. I am fascinated by human behavior and our relationship with the digital and IRL products, interfaces, services and spaces.Why do we do the things we do? How do our feelings and mental models affect everything in our lives? These are the questions I strive to answer to help design great experiences. My career history includes designing exhibit graphics for the Milwaukee Public Natural History Museum which was the seed for my future work in experience design. Having knowledge based on data from the "Educators" team, I knew the information graphics being presented had to attract and retain the visitor's (young and old) attention to allow them to digest the information in a limited amount of time. Committed to creating actionable design insights based on empathy from mixed methods UX Research. Stay curious! Lets talk.* Leadership/Manager experience. * Responsible A.I.* Agile* Excellent listener* Plays well with Product Managers, Creators, Engineers, QA, Stakeholders...* Kind
Deb Hernandez Research & Design
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User Experience Research And DesignDeb Hernandez Research & DesignSan Miguel De Allende, Gto., Mx
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User Experience Research & DesignDeb Hernandez Research & Design Dec 2009 - PresentEverywhere
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User Experience ConsultantChico'S Fas, Inc. Oct 2022 - Jun 2023Florida, United StatesUser experience research and design for multiple areas within eComm "channels" of the end users online apparel brands journey. Created and built remote unmoderated interviews to gain new insights and feelings regarding the diverse body types of women to create an emotional connection to the brand. Created and built remote usability tests of concepts for the optimization of user flows through the "add to bag"eComm process. -
User Experience ConsultantLands' End Sep 2017 - Apr 2020Dodgeville, Wisconsin -
Senior User Experience DesignerLands' End Sep 2017 - Apr 2020United States -
User Experience ConsultantTrek Bicycle Sep 2016 - Jul 2017Waterloo, WiApplying my User Experience skill-set to the Trek Retail Management software: Ascend -
User Experience ConsultantCuna Mutual Group Nov 2015 - Jul 2016 -
User Experience Consultant And Business AnalystNorthwestern Mutual Feb 2015 - Oct 2015 -
Innovation User Experience ConsultantAmerican Family Insurance Aug 2014 - Feb 2015Consultant at American Family Insurance in the Business Development - Innovation Division. Primarily working with the Internet of Things and connected lifestyle products along with omni-channel marketing digital properties.User researchUsability testingUX StrategySite ArchitectureWire-framesPrototypesPresent to StakeholdersEvangelize UX throughout the division -
Customer Experience ManagerKohl'S Department Stores Jan 2014 - Aug 2014Greater Milwaukee AreaIndependent consultant for the Customer Experience department managing the CX Designers in a variety of eCommerce projects. -
Contract User Experience DesignerJohnson Controls Mar 2013 - Dec 2013Greater Milwaukee AreaApplication UX Design in the Building Efficiency division that delivers products, services and solutions that increase energy efficiency and lower operating costs in buildings for more than one million customers. -
User Experience DirectorLaughlin Constable Jan 2011 - Mar 2013Greater Milwaukee AreaManage UX team. All aspects of User Experience Design and Strategy:UX ResearchInformation ArchitectureWireframesPersonasUser FlowsUser Scenarios and more! -
Associate Experience DirectorRazorfish Aug 2010 - Dec 2010Greater Chicago AreaContract position serving as Associate Experience Director for a large retail project. Managed team, created IA and wireframes. Worked with BA's to transfer annotated wireframes and use cases to off shore development team. -
User Experience StrategistCramer Krasselt Jan 2010 - Aug 2010User Experience Strategist for an award winning advertising agency.Usability TestingPersona DevelopmentInformation ArchitectureTaxonomyCard SortingWireframe Development with annotations and functional specsUser Flow diagramsUser ScenariosSketchingContent AssessmentsHeuristic Evaluations, Competitive Reviews, Focus groups, Stakeholder Interviews and all aspects of research for the discovery process. -
User Experience DesignerFullhouse Jan 2008 - Nov 2009As a User Experience designer at Fullhouse I combined logic and creativity to make experiences on the web usable and engaging:Usability TestingPersona Development Information ArchitectureTaxonomyCard SortingWireframe Development with annotations and functional specsUser Flow diagramsUser ScenariosSketchingContent AssessmentsHeuristic Evaluations, Competitive Reviews, Focus groups, Stakeholder Interviews and all aspects of research for the discovery process.
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Project Manager / Information Architect / SalesLayer One Media Aug 2006 - Sep 2007•Managed Web projects from proposal thru development to deployment•Information Architect; Usability analyst•Project Proposal writing from RFPs and project inquiries•Client Relationship liaison – account rep•Project Presentation•Managed designers and developers with web application and website development•Created monthly web trending reports for clients using HBX Analytics•Human Resources generalist•Web Design -
Ui Designer; Internal Intranet/Extranet & Web Apps. Intranet Content Manager. Project ManagerMetavante Corp. May 1999 - Aug 2006Redesigned corporate intranet, created standards and style guides for all internal applications, User Interface design, Content manager, Project Management of product development and application migration.Information Architect, Usability testing. -
Exhibit Graphics DesignerMilwaukee Public Museum May 1989 - May 1999Milwaukee, Wisconsin, United StatesThis was my first "User Experience" job; I did not know it at the time. After reflection of my career, I realized how crucial it was in my path into User Experience. Working with the Education team to do interviews with visitors at an exhibit made me understand the importance of research and getting your point across with as few words as possible. The mantra was, "How do we make sure our visitors leave this exhibit learning something." The Scientists wanted a dissertation of their knowledge with a ton of text. Balancing out that relationship was key to being successful. It took a lot of conversation and sometimes negotiation and politics to get to that balance.•Created Illustration and typography for exhibit graphics•Handled all aspects of large format digital design for exhibit graphics and illustrationsIf you got this far into my work history, thank you for being detail oriented.•Developed and implemented new technologies for delivery of exhibit graphics•Managed relationships with Scientists and Educators to gather requirements of exhibit content to deliver an exciting visitor experience•Web Design and graphicsIf you got this far in the roots of my career, thank you for your detail sensibility!
Deborah H. Education Details
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Human Factors InternationalCertified Usability Analyst
Frequently Asked Questions about Deborah H.
What company does Deborah H. work for?
Deborah H. works for Deb Hernandez Research & Design
What is Deborah H.'s role at the current company?
Deborah H.'s current role is User Experience Research and Design.
What schools did Deborah H. attend?
Deborah H. attended University Of Wisconsin, Milwaukee, Human Factors International.
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Deborah Briggs
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