Deborah H.
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Deborah H. Email & Phone Number

User Experience Research and Design at Deb Hernandez Research & Design
Location: Greater Milwaukee, United States 18 work roles 2 schools
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Current company
Deb Hernandez Research & Design
Role
User Experience Research and Design
Location
Greater Milwaukee, United States

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Deborah H. is listed as User Experience Research and Design at Deb Hernandez Research & Design, based in Greater Milwaukee, United States. AeroLeads shows a matched LinkedIn profile for Deborah H..

Deborah H. previously worked as User Experience Research & Design at Deb Hernandez Research & Design and User Experience Consultant at Chico'S Fas, Inc.. Deborah H. holds Bfa from University Of Wisconsin, Milwaukee.

Profile bio

About Deborah H.

Senior level UX Researcher and Designer certified in Usability Analysis from Human Factors International and a BFA in Visual Design. My 15+ years in the UX industry includes both UX Research and Design. I am fascinated by human behavior and our relationship with the digital and IRL products, interfaces, services and spaces.Why do we do the things we do? How do our feelings and mental models affect everything in our lives? These are the questions I strive to answer to help design great experiences. My career history includes designing exhibit graphics for the Milwaukee Public Natural History Museum which was the seed for my future work in experience design. Having knowledge based on data from the "Educators" team, I knew the information graphics being presented had to attract and retain the visitor's (young and old) attention to allow them to digest the information in a limited amount of time. Committed to creating actionable design insights based on empathy from mixed methods UX Research. Stay curious! Lets talk.* Leadership/Manager experience. * Responsible A.I.* Agile* Excellent listener* Plays well with Product Managers, Creators, Engineers, QA, Stakeholders...* Kind

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Deb Hernandez Research & Design
Deb Hernandez Research & Design
User Experience Research and Design
San Miguel de Allende, Gto., MX
18 roles

Deborah H. work experience

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User Experience Research And Design

Deb Hernandez Research & Design

San Miguel De Allende, Gto., Mx

User Experience Research & Design

Deb Hernandez Research & Design

Everywhere

User Experience Consultant

Florida, United States

User experience research and design for multiple areas within eComm "channels" of the end users online apparel brands journey. Created and built remote unmoderated interviews to gain new insights and feelings regarding the diverse body types of women to create an emotional connection to the brand. Created and built remote usability tests of concepts for the optimization of user flows through the "add to bag"eComm process.

Oct 2022 - Jun 2023

User Experience Consultant

Dodgeville, Wisconsin

Sep 2017 - Apr 2020

Senior User Experience Designer

United States

Sep 2017 - Apr 2020

User Experience Consultant

Waterloo, Wi

Applying my User Experience skill-set to the Trek Retail Management software: Ascend

Sep 2016 - Jul 2017

Innovation User Experience Consultant

Consultant at American Family Insurance in the Business Development - Innovation Division. Primarily working with the Internet of Things and connected lifestyle products along with omni-channel marketing digital properties.User researchUsability testingUX StrategySite ArchitectureWire-framesPrototypesPresent to StakeholdersEvangelize UX throughout the division

Aug 2014 - Feb 2015

Customer Experience Manager

Greater Milwaukee Area

Independent consultant for the Customer Experience department managing the CX Designers in a variety of eCommerce projects.

Jan 2014 - Aug 2014

Contract User Experience Designer

Greater Milwaukee Area

Application UX Design in the Building Efficiency division that delivers products, services and solutions that increase energy efficiency and lower operating costs in buildings for more than one million customers.

Mar 2013 - Dec 2013

User Experience Director

Greater Milwaukee Area

Manage UX team. All aspects of User Experience Design and Strategy:UX ResearchInformation ArchitectureWireframesPersonasUser FlowsUser Scenarios and more!

Jan 2011 - Mar 2013

Associate Experience Director

Greater Chicago Area

Contract position serving as Associate Experience Director for a large retail project. Managed team, created IA and wireframes. Worked with BA's to transfer annotated wireframes and use cases to off shore development team.

Aug 2010 - Dec 2010

User Experience Strategist

User Experience Strategist for an award winning advertising agency.Usability TestingPersona DevelopmentInformation ArchitectureTaxonomyCard SortingWireframe Development with annotations and functional specsUser Flow diagramsUser ScenariosSketchingContent AssessmentsHeuristic Evaluations, Competitive Reviews, Focus groups, Stakeholder Interviews and all aspects of research for the discovery process.

Jan 2010 - Aug 2010

User Experience Designer

Fullhouse

As a User Experience designer at Fullhouse I combined logic and creativity to make experiences on the web usable and engaging:Usability TestingPersona Development Information ArchitectureTaxonomyCard SortingWireframe Development with annotations and functional specsUser Flow diagramsUser ScenariosSketchingContent AssessmentsHeuristic Evaluations, Competitive Reviews, Focus groups, Stakeholder Interviews and all aspects of research for the discovery process.

Jan 2008 - Nov 2009

Project Manager / Information Architect / Sales

•Managed Web projects from proposal thru development to deployment•Information Architect; Usability analyst•Project Proposal writing from RFPs and project inquiries•Client Relationship liaison – account rep•Project Presentation•Managed designers and developers with web application and website development•Created monthly web trending reports for clients using HBX Analytics•Human Resources generalist•Web Design

Aug 2006 - Sep 2007

Ui Designer; Internal Intranet/Extranet & Web Apps. Intranet Content Manager. Project Manager

Redesigned corporate intranet, created standards and style guides for all internal applications, User Interface design, Content manager, Project Management of product development and application migration.Information Architect, Usability testing.

May 1999 - Aug 2006

Exhibit Graphics Designer

Milwaukee, Wisconsin, United States

This was my first "User Experience" job; I did not know it at the time. After reflection of my career, I realized how crucial it was in my path into User Experience. Working with the Education team to do interviews with visitors at an exhibit made me understand the importance of research and getting your point across with as few words as possible. The mantra was, "How do we make sure our visitors leave this exhibit learning something." The Scientists wanted a dissertation of their knowledge with a ton of text. Balancing out that relationship was key to being successful. It took a lot of conversation and sometimes negotiation and politics to get to that balance.•Created Illustration and typography for exhibit graphics•Handled all aspects of large format digital design for exhibit graphics and illustrationsIf you got this far into my work history, thank you for being detail oriented.•Developed and implemented new technologies for delivery of exhibit graphics•Managed relationships with Scientists and Educators to gather requirements of exhibit content to deliver an exciting visitor experience•Web Design and graphicsIf you got this far in the roots of my career, thank you for your detail sensibility!

May 1989 - May 1999
2 education records

Deborah H. education

Certified Usability Analyst

Human Factors International
FAQ

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What company does Deborah H. work for?

Deborah H. works for Deb Hernandez Research & Design.

What is Deborah H.'s role at Deb Hernandez Research & Design?

Deborah H. is listed as User Experience Research and Design at Deb Hernandez Research & Design.

Where is Deborah H. based?

Deborah H. is based in Greater Milwaukee, United States while working with Deb Hernandez Research & Design.

What companies has Deborah H. worked for?

Deborah H. has worked for Deb Hernandez Research & Design, Chico'S Fas, Inc., Lands'​ End, Trek Bicycle, and Cuna Mutual Group.

How can I contact Deborah H.?

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What schools did Deborah H. attend?

Deborah H. holds Bfa from University Of Wisconsin, Milwaukee.

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