Working as part of UK Trade Marketing Team with the National Account Team across various retailer accounts including Major Multiples, Specialist and e-tailers. Later working within the Category team on category management, product development and launch across global markets. Providing insight into Market and Product trends through use of various data sources including Epos data, IRI and Kantar Worldpanel Shopper trend information. Providing support and advice to retailer accounts as Category Captains and Market leader during Range Review process. Providing support on merchandising improvement and implementation using JDA SpacePlanner. Assisting UK Brand teams with NPD and Feasibility reports, whilst also tracking NPD launch and reporting back to the business on success criteria.

Responsible for maintaining and developing client relationships and accounts, and acting as a business consultant and day-to-day first contact. Account planning and management with budgetary target responsibilities. Assisting clients with requests from major multiples to assist with brand extension and growth. Eg. Listing arguments, brand launch, promotional strategy. Working with clients on trading/listing arguments and brand planning.Working with analysis looking at switching, basket analysis, tracking new launches, shopper profiling, and competitor analysis, identifying opportunities within the market place, promotional effectiveness and continuously tracking brand and product performance.

Working wirthin the Business Development team supporting sales team in setting up new client accounts and establishing relationships.Day-to-day analysis contact and delivered annual/quarterly review presentations on brand/business performance.