Deborah Graff Email & Phone Number

Pittsburgh, Pennsylvania, United States

 Responsible for Magazine, Direct Mail, Email Marketing and Digital advertising sales Generate leads by calling in person, over the phone, email campaigns, social media and using existing client referrals Consult with prospects about their growth goals and strategize for increasing revenue and profit Based on client’s needs assessment map out advertising plans to create attainable goals and expectations

Greater Pittsburgh Area

EffectvSenior Account Executive- Local, National & Political 12/1/05 – 8/2/24❖ Responsible for developing, servicing and maintaining a base of clients and agencies who purchases advertising offerings of Linear TV, CTV, OTT, Video on Demand, Programmatic, Addressable, Display, and Digital to achieve established annual sales goals, across❖ Successfully built strong lasting client relationships with key accounts across multiple categories increasing frequent repeat business and reducing churn❖ Developed customized multi-screen campaigns using targeted audience segments ❖ Renewed, retained and grew existing clients with a growth strategy for increasing their marketing dollars spent and maximizing their spending potential❖ Leveraged analytics and data to track performance, including reviewing campaign performance against KPIs, conversions to optimize campaigns❖ Collaborated with partner departments to design and propose customized solutions to meet the client’s unique needs ❖ Provided client research and industry specific information to support effectiveness of video and digital advertising❖ Worked with a CRM to stay on track of opportunities, data, client needs, activity and reporting revenue forecasts❖ Had Strong understanding of industry and competitive landscape including Broadcast TV, Radio, Print, Socials, etc.

Pittsburgh, Pennsylvania, United States

❖ Prepared and distributed agendas, notices, meeting minutes, for Business Operations meetings❖ Created and maintained presentations, databases, spreadsheets, reports, expense reports, ❖ Worked with corporate officers/ team members when handling sensitive/confidential material ❖ Maintained customer accounts, including verifying customer information, conducting credit analysis, monitoring credit limits, updating records, and resolving any discrepancies ❖ Responsible for accounts receivable, ensuring timely collections of payments❖ Managed and recovered overdue payments by establishing payment arrangements❖ Consulted and helped clients with credit problems❖ Used software to manage invoices and payments❖ Responsible for posting payments to client accounts❖ Followed up with customers on overdue payments via phone and email.❖ Managed credit hold process and communicate with customer service as holds are released❖ Effectively communicated with customers regarding inquiries and discrepancies❖ Supported month-end closing activities, including preparing journal entries and account reconciliations related to accounts receivable and bank reconciliations❖ Greeted and welcomed visitors as they arrived ❖ Answered phones and routed calls to appropriate person/department

Business/Corporate Communications

Property Investment

Cosmetology Instructor