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Proven track record in trade show/event management, customer events, and exhibit/sponsorship sales. Unique background producing, managing and selling international and domestic trade fairs and special events for clients.For the past 17 years, I have specialized in freelance event management with various organizations either through managing their logistics/planning or acting as their sales agent. For sales contracts, I have consistently increased sales revenue and market share; established new customers as well as strengthened current customer relationships; learned new industries for different trade event clients (document processing/IT, textiles, home furnishings, apparel, automotive, sports, luxury markets).* Successful project management expertise in creating and launching new trade shows and new customer/user meetings* Highly developed skills in consultative selling with an ability to bundle products/upsell customer* Expertise in developing and maintaining alliances with clients for many years despite industry changes; strong customer relations skills
The Green Group Consulting
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OwnerThe Green Group Consulting Dec 2001 - PresentGreater Atlanta AreaFreelance contract trade show and event management expert including sales/marketing since 2001 as Owner of The Green Group. Over 20 years of management consulting expertise in a variety of industries: high tech, print/customer communications, apparel, textiles, home fashions, luxury, sports, and interior design. Proven track record in achieving event objectives for international and domestic trade shows/customer special events. Expert in handling several concurrent event assignments by successfully wearing different hats for a diverse set of organizations.Several Key Concurrent Clients:Xplor International/Acting Sales Director - January 2003 to September 2018As acting sales director to Xplor International, I had responsibility for all trade shows, special meetings and sponsorship sales for this document association. Retained many key clients for over 17 years as well as developed new prospects for exhibit space, sponsorships, advertising, webinars, year-long sponsorships tailored to customers, and for all sales for Xplor-produced outside events. Exceeded sales goals year after year by establishing solid long term customer relationships, researching new prospects in the document/technology industry and turning them into new customers. Handled all exhibit operations.The Cobb Show/Men's Apparel/Acting Marketing Director - September 2004 - May 2012Directed all marketing, public relations, sales and exhibit operations. Increased exhibits from one to three exhibit halls within one year.Swavelle Mill Creek Fabric Consultant - June 2008 -March 2013
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Vice President North AmericaMesse Frankfurt, Inc. Jan 1992 - Dec 2001Greater Atlanta AreaDeveloped new trade shows within North America through acquisitions, partnerships, or direct trade fair start-up that required strong creativity, marketing and sales efforts. Grew the North American operation from four to ten fairs in under ten years in a variety of sectors: textiles, automotive, apparel, and window coverings/home fashions. Directed and managed the North American domestic and international office for sales, marketing, and operation teams in the Atlanta office. Had budget responsibility for all shows and managed ten direct employees. Started as a consultant then hired as Director of North America to produce an international world's fair-like event concurrent with the 1996 Olympics; promoted to Vice President of North American Trade Fairs. Heavy international travel to various trade shows around the world to research competing events. Instituted a variety of worldwide programs to attract international exhibitor and buyer participation for these shows including ongoing relationship-building with a 90+ global rep organization.
Deborah Green Skills
Deborah Green Education Details
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Oakland UniversityHuman Resources Management, Business Minor
Frequently Asked Questions about Deborah Green
What company does Deborah Green work for?
Deborah Green works for The Green Group Consulting
What is Deborah Green's role at the current company?
Deborah Green's current role is Owner.
What is Deborah Green's email address?
Deborah Green's email address is de****@****ink.net
What schools did Deborah Green attend?
Deborah Green attended Oakland University.
What are some of Deborah Green's interests?
Deborah Green has interest in International Travel, Interior Design/renovations, Cycling, Painting/faux Painting, Piano, Golf.
What skills is Deborah Green known for?
Deborah Green has skills like Sales, Trade Shows, B2b, Start Ups, Solution Selling, New Business Development, Strategic Partnerships, Marketing, Marketing Strategy, Direct Sales, Lead Generation, Account Management.
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