Deborah Hunter Email & Phone Number

St. John, Nb, Canada

Saint John, N.B.

- Responsible for all marketing efforts within multiple lines of business for Saint John and Toronto locations - retail digital coupon promotions, rebate and contests, supply chain services including returns and recalls- Established marketing strategies, developing campaigns to build brand awareness and positioning for current offerings and brining forth new initiatives for products while working within each department’s budget- Created and distributed all marketing collateral, communicating and distributing to existing and potential new clients- Researched and analyzed market trends, demographics, competitor products, and other relative data to form marketing strategies- Tracked all marketing mapping efforts and sales results, presented to senior executive team- Maintained all internal and external client and sales documentation - Responsible for all internal and external communications- Conducted webinars to train existing clients and prospects on new products and services- Organized conferences, trade show, social media campaigns and advertising- Continued role on Canadian Leadership Team, focusing on revenue strategy, planing and responsible for coordinating annual Net Promotor Score survey with client and sales teams- Lead Yellow Belt Six Sigma project

Saint John, N.B.

- Managed multiple key clients, including all major Canadian grocery and mass retailers, coupon distributors and relationships with direct competitors- Work with Leadership Team on revenue strategy planning and execution with identify potential revenue opportunities, with primary focus on selling new products- Ensured all KPIs are met and ensure Net Promoter benchmark is achieved- Assisted clients in identifying and implementing new initiatives, recommend new tools/processes; provide market trends and best practices- Implementation of new accounts, contract negotiations/execution- Responsible for promotional / product marketing collateral and training documentation for internal teams and distribution to external clients- Regular onsite client meetings / presentations- Managed high level escalations

Saint John, N.B.

- Managed multiple accounts, including key revenue accounts for Canadian coupon industry manufacturer clients along with various rebate promotions and contests for Canadian and US clients - Provided redemption estimates for upcoming coupon offers and fulfillment promotions based on historical stats and industry experience; provided key innovative market trend analysis and recommendations.- Provided regular promotion status updates and best practices- Successfully implemented new initiatives, tools/processes to well established clients- Implemented new accounts, contract negotiations/execution- Presented onsite client yearly business reviews- Managed high level account escalations

Saint John, N.B.

- Responsible for leading a team to over-achieve quarterly sales targets by driving leads validated lead revenue, and win revenue- Coached and provided motivation to ensure all sales reps exceeded individual and team targets- Identified skills gaps and successfully implemented new tools/processes for improvement.- Handled hiring, training and human resource related matters- Executed lead generation IBM products and services related marketing campaigns for internal and external sponsors /exceeding campaigns objectives- Built ongoing relationships with IBM investors, provided key innovative market trend analysis and recommendations

Saint John, N.B.

- Developed process documentation for IBM’s client Philips Electronics by combining Philips and IBM’s business standards through successfully teaming with both parties - Effectively communicated all new initiatives and process related changes to the Customer Contact Centres located in Saint John, Tampa and Manila- Integrated existing and new Philips customer care teams to all three centres- Provided training material and ensuring that 100% adherence to all processes were met- Teamed with Six Sigma Black belt to execute project on Consumer Relations team, was able to successfully minimize inefficiencies and built synergies for major cost savings; obtained Yellow Belt certification

Saint John, N.B.

- Responsible for HR/Personnel for 90 plus employees - Financial forecasting and managing cost/revenue to ensure all contractual KPI's and obligations were achieved; internal client, customer and employee satisfaction- Handled hiring/training and human resource related matters- Delivered feedback, motivation and continuous training to reps on a day-to-day basis to improve their skill set and team results in a fast paced environment- Facilitated transition of Philips Consumer Relations and Service Contracts teams to Saint John contact centre, including training, development of process documentation

Saint John, N.B.

- Met/exceeded targets in creating net new quality leads driven from outbound telemarketing campaign driven calls- Targeted competitive accounts and existing IBM based customers, identifying opportunities and utilizing optimal route to market for lead ownership and maximum win revenue- Achieved IBM All Star Sales Award

Bachelor Of Arts (B.A.), Sociology

Bachelor'S Degree, Criminology