Creating a variety of design assets to support and grow marketing efforts

SERVICES Brand Design, Visual Design, Illustration, Packaging DesignCreating designs and illustrations for digital download, licensing, apparel, and providing services to clients seeking visual identities and accompanying assets

• Facilitated a corporate brand refresh by liaisoning and collaboration with external agencies• Created successful marketing campaigns by conceptualizing and executing quality designs from concept to completion for digital, social, and print assets across touch points and channels – white papers, presentations, iconography, localized ads, ebooks, social posts, signage, and more• Evolved and stewarded company brands by creating and maintaining design systems and guidelines with a… Show more • Facilitated a corporate brand refresh by liaisoning and collaboration with external agencies• Created successful marketing campaigns by conceptualizing and executing quality designs from concept to completion for digital, social, and print assets across touch points and channels – white papers, presentations, iconography, localized ads, ebooks, social posts, signage, and more• Evolved and stewarded company brands by creating and maintaining design systems and guidelines with a focus on best practices• Coordinated cross-functional team collaboration to ensure consistent brand standards in marketing materials, achieving a lift in campaign performance• Inspired growth by mentoring and managing designers in accomplishing marketing initiatives through brand strategy and story-telling efforts Show less

ACCOUNTS Target, Old Navy, Cracker Barrel, Fred Meyer, Walmart, and more• Recognized for crafting delightful designs and custom artwork for packaging and displays• Developed and supported multiple brands through the creation of designs, style guides, photography direction, and art direction• Met deadlines consistently by leading and organizing multiple projects while working independently and as a team in a fast-paced environment• Ensured visuals remained current… Show more ACCOUNTS Target, Old Navy, Cracker Barrel, Fred Meyer, Walmart, and more• Recognized for crafting delightful designs and custom artwork for packaging and displays• Developed and supported multiple brands through the creation of designs, style guides, photography direction, and art direction• Met deadlines consistently by leading and organizing multiple projects while working independently and as a team in a fast-paced environment• Ensured visuals remained current by staying up-to-date on industry trends and technologies• Saved nearly $40,000 annually with SAAS project management selection Show less

ACCOUNTS Dairy Queen, Krispy Kreme, The Food Network, Tim Hortons• Built a visual identity around the existing logo - color palette, typography, elements, and design system• Increased engagement rates through social campaign designs• Designed and implemented web elements- buttons, cards, carousels, icons, modals – for a site update that lead to increased usability and brand cohesion• Spearheaded a photography refresh by submitting an on-trend style and equipment… Show more ACCOUNTS Dairy Queen, Krispy Kreme, The Food Network, Tim Hortons• Built a visual identity around the existing logo - color palette, typography, elements, and design system• Increased engagement rates through social campaign designs• Designed and implemented web elements- buttons, cards, carousels, icons, modals – for a site update that lead to increased usability and brand cohesion• Spearheaded a photography refresh by submitting an on-trend style and equipment update proposal Show less