Deborah Mccarthy Email & Phone Number

Greater St. Louis Area

Directed team of approximately 75 representatives, sales managers, and support to sell YP print and digital advertising to new business customers across the continental United States. Managed Outbound and Inbound teams and coordinated with Marketing on specific sales lead campaigns. Assisted in new sales tool conversions, training, and coaching. Tracked and managed to critical sales indices. ● Exceeded sales objectives 2013 - 127.5%, 2014 - 120%o Enhanced talk time, conversions, and average buy metrics● Spearheaded Business Acquisition conversion to new sales systems and Salesforce; coordinated change from dialer to SF application● Won Winners Circle Award

St. Louis

Developed and implemented new system and process strategies for the enterprise directory operations representing 3,500+ sales professionals. Introduced new technology to field sales, including desktop and iPad applications. Led market segmentation/channel choreography teams to establish improved leads, lead management, and funnel tools via the CRM application Salesforce.com. Developed process improvement teams to enhance representative productivity by utilization of appropriate tools, information, and training to enhance sales revenues and improve the representative and customer experience.● Directed entire Sales Systems and Process integration for four mergers (SNET, Ameritech, Pacific Bell, Bell South) equating to a new directory sales revenue stream of $4,000,000,000,000.● Won Winners’ Circle Award ● Developed new inventory software systems resulting in receiving the AT&T Patent Filing Award in 2007

St. Louis

Managed a team of 120 sales reps, managers, and support in the growth, retention, and attainment of objectives for more than $85,000,000 in print/digital Yellow Pages and direct mail revenues for Mid and Eastern Missouri. Managed the development of local market and product strategies, budget and force planning, labor, and community liaison activities.● Won Vice President Winners’ Circle Award

Greater St. Louis Area

Established future direction of Southwestern Bell’s $900,000,000 directory product lines for markets in Missouri, Oklahoma, Kansas, Arkansas, and Texas. Led alignment and conversion of product base between SBC and Pacific Bell. Developed, managed, and initiated critical strategies to improve customer opportunities, enhance revenues, and provide integrated marketing programs to the sales force. ● Led cross-functional team responsible for expense savings equating to $4,000,000● Successfully executed new product development: Introduction of color to all print products, reformatting of 331 Southwestern Bell directories, and new advertising for White Pages

Greater St. Louis Area

Continued growth and experience through a variety of positions within the directory organization: Sales Representative, Sales Support Manager, Call Center Manager, Trainer, Course Developer, Sales Operations Analysis, etc.● Won Vice President Winners Circle Award● Chosen as lead to start new training organization for Australian Directory Services

M.A., Business Management And Leadership

B.S., Business Administration