Deborah Nicholson Email & Phone Number

United Kingdom

Chelmsford, England, United Kingdom

I’m the Communications Manager and lead for Population Health Improvement within the ICB. These include prevention and health inequalities projects under the change and transformation agenda. This involves developing communication and marketing strategies, creating the content and messaging for all our target audiences, managing stakeholder relationships, as well as overseeing internal, and external communications to residents and partners/stakeholders.I am also the communications lead, across several steering groups, providing communication expertise and support across these workstreams. Key Projects • Children’s oral health campaign – integrated marketing communications campaign, targeting parents with young children, using digital advertising, social media, PR, email, a communications toolkit, multiple internal digital platforms, as well as external partner channels. This behaviour change campaign, which was tested with the target group, engaged parents and children to embed behaviour change through simple messaging and call to actions featuring tools that help parents with their children’s oral health. This campaign achieved over 400 clickthrough conversions, media pick up, as well as being very well received by experts internally and externally.• Prevention and health inequalities campaign using paid for digital, content marketing, events and marketing. • Successful development of a new HI event with around 100 delegates in attendance. The event is a finalist in The RCGP awards for collaboration and change. • Narrowing the gap inequalities campaigns – utilising a multi-channel digital campaign aligned to strategic aims using blogs, podcast and articles targeting residents and stakeholders. • NHS mental health campaigns for the NHS in mid and South Essex and part of launch team for website, which has achieved over 2,000 training completions and participation of over 100 webinar delegates.•

Chelmsford, England, United Kingdom

Fulfilled multiple, simultaneous duties, including supporting COVID-19 communications campaign, and generating content for digital and offline platforms including, blogs, website content, articles, case studies, press releases and media toolkits. Managed production and content for internal and external newsletter.

Chelmsford, United Kingdom

Led companywide marketing initiatives in offshore renewables and sub sea cabling. Oversaw HubSpot marketing encompassing integrating marketing campaigns, setting up database, blogs, and developing content for campaigns. Developed Covid 19 SharePoint site for internal comms, and provided external and internal marketing support to business units, engineering and innovation team, and corporate services. Created and delivered integrated digital campaigns, developed value propositions, and go to market plans. Managed and reported on website and end-to-end social media accounts, in addition to creating web content to support SEO through pillar page content and topic clusters.

Chelmsford, United Kingdom

Drove several major strategic research projects (OJEU) encompassing brand, market, and customer segmentation. Led internal and external stakeholder recruitment campaigns for qualitative and quantitative research. Championed cross departmental approach to drive participation and buy in, conducted competitor analysis, and set up and reconciled end-of-year budgets.• Brand Research Project - Contracted to join part of the Intelligence Team at Anglia Ruskin University, to project manage three deep-dive strategic research projects on brand research, market research, customer segmentation. Successfully completed with the findings used as a basis for a strategic review and to inform a further procurement project for which I produced the tendering documentation.

Harlow, Essex, United Kingdom

Project managed Lloyds Pharmacy Clinical Healthcare rebrand, previously Bupa Home Healthcare. Performed asset audit and rebrand, set up and organised rebrand project group from across the organisation, and produced branding and launch guide for staff across multiple sites.• Served as Brand Manager for the successful, extensive and on time rebrand of the Bupa Home Healthcare to Lloyds Pharmacy Home Healthcare. Rebranded hundreds of documents and facilitated communication across multiple sites and department leads.

Chelmsford, United Kingdom

Managed waste campaign collaborating with strategic partners including local councils, Served as Communications Lead for Essex County Council on Essex Resilience Forum. Created, planned, and evaluated communication and product strategies across variety of portfolios to ensure best value for money. Worked closely with environment, arts, and culture as well as emergency response planning teams.

Epping

› Provided content for external and internal communications support to key stakeholders, and setting up analytics/reporting for website and social media as well as producing monthly newsletter content› Providing daily media reports to key contacts within the CCG› Website maintenance

› Working alongside engineering, sales and project teams promoting products› Developing and delivering marketing communications strategy for E2V’s sensors, microwave technology, and defence products › International launch of a thermal imaging camera to market including event at the US FDIC fire conference in the US› Managing budget of over £300k

› Managed external communications, including e-mail and website, PR, direct marketing and advertising › Set-up the e-marketing channel which created: 400 unique e-newsletter click-throughs. › Managed the migration of content to a new website, as well as managed corporate PR to increase coverage to £35K AEV per month › Budgetary responsibility of over £100K› Team leader

Brentwood, England, United Kingdom

› Creation of the company’s corporate literature and website from concept to delivery and set up and managed PR function. › Travel intranet site review AllClear Travel - project to shorten call times, increasing productivity and create a system that is more logically structured and easier to use by the call center.

Brentwood, Essex, United Kingdom

› Account managed relationships with specific unions on various personal lines and professional insurance, mortgage, loans and pension product campaigns for inclusion in their member benefits communication channels › Working with IFA manager to deliver new financial planning customer sales material› Worked with legal teams to ensure marketing material was compliant › Created campaigns and content for financial services products with product managers› Manage communications schedule

Witham

Braintree

Cim Diploma In Marketing, Marketing

Advanced Certificate in Marketing and Diploma in Marketing

Ba History Hons, 2:1

BA Hons History

Certificate In Digital Marketing

Journalism

Activities and Societies: Did journalism training with NCTJ.Magazine Journalism