Responsible for executing key marketing campaigns from conception to completion by working closely with clients, vendors, and marketing staff to ensure projects stay on budget and on time. Specific duties include daily interface with clients, research and analysis of client and marketing data, coordination with creative and production teams and creating digital ads on multiple social platforms.

Responsible for overseeing all direct response analysis and ensuring regular and timely results reporting for all campaigns generated by the Direct Response Center, primarily direct mail and email initiatives.

Responsible for maintaining SQL Server 2005 databases for multiple clients. Duties included creating monthly analytic reports for clients based on business rules, cleaning, updating, and managing a 1.8 million record database. Regularly preparing mail files and creating SSIS packages for file transfers.

Responsible for managing all data aspects of up to 50 concurrent marketing campaigns, at any given time, as well as assisting the Marketing DP staff with day-to-day operations. Trained marketing data processing staff on new projects and procedures. Assess personnel needs, perform job analysis, and develop recruitment plans. Conduct initial and continuing employee performance evaluations.

Responsible for management and maintenance of 1.9 million record consumer database including the structure, design of the database, cleansing and updating• Manipulate and analyzed data sets• Created reports on monthly ticket sales for the sales managers• Created programs to automate week data imports from Ticketmaster• Main contact for all divisions of Entertainment regarding data related requests• Helped with weekly HTML newsletters to online databases

Managed all data aspects of marketing campaigns.• Manipulate and analyzed data sets• Manage the hiring process including interview, selection, and new-hire paperwork• Assisted in the creation of programs associated with product lines• Worked with mail and list vendors to streamline our processes and procedures• Managed call center hours for in-house projects