Erin Gabbard Email & Phone Number

Middletown, OH, US

Cincinnati, Ohio Area

Assist in achieving financial goals and objectives. Increase operating performance, prepare budgets, create businesses plans, and solve internal issues as they arise. Collaborate with the VP of Marketing and VP of Research to develop and implement tactical strategies that support and promote our clients’ brand.

Mine and present data from various sources to determine product strategies, identify new product opportunities and measure the success of product initiatives. Provide data source overviews in an effort to educate division strategists and sales representatives on available data sets and reporting/analysis opportunities.

Provide strategic planning and day-to-day management of energy efficiency programs for utilities across the nation. Specific duties include daily interface with clients, research and analysis of client and marketing data, coordination with creative and production teams, managing budgets of $50,000-$1,000,000.

• Daily management of the Marketing staff as it relates to clients, vendors and internal departments. Build and sustain professional relationships, deliver stellar customer and client satisfaction. Provide successful.
• Developed systems to streamline marketing processeso Designed an online proposal systemo Launched a tracking system for direct mail projects o Produced “Lightbox” a direct mail art tracking system for project.
• Project lead/technical liaison for creation and implementation of a web-based scalable and customizable research tool that includes the ability to test audio/video in real-time, static (direct mail, billboard) images.
• Organized the “Eyez” proofing system, dedicated to editing and proofing proposals and artwork before delivery to the client and/or vendor

Responsible for fundamental database design, internet/intranet development and web page design using PHP/HTML and MySQL. Developed a proprietary system for the in-bound call center, using PHP/MySQL, that allowed the agents to track shipments and orders. Built and administered DNS Servers. Winframe/Metaframe server client support.

Responsible for the management of all data aspects of marketing campaigns. Manipulated and analyzed data sets. Assisted in the creation of programs associated with product lines. Worked with mail and list vendors to streamline processes and procedures. Managed call center hours for in-house projects.