Deborah Pierce Email & Phone Number

South Louisiana

Created comprehensive and targeted marketing plans for clients including High End Subscription Box Marketing, not-for-profit markets, food and beverage marketing and gaming industry marketing. Focus on acquisition, conversion, loyalty programs through omni-channel strategy.  Forged strong relationships and built a network of loyal clients and partners, communicating effectively with diverse stakeholders and managing multiple concurrent projects Provided guidance for promotional campaigns and public relations strategies across digital, broadcast, and print media Identified opportunities for business growth and expanded new business by an average of 40%, from writing RFPs to orchestrating full rebrandings to launching from scratch Supported $3M+ in product launches and rebranding efforts, applying human design thinking to help businesses grow their vision and fill gaps in the market

Wichita, Kansas Metropolitan Area

 Led strategy for all marketing and public relations efforts with focus on acquisition for new product lines resulting in a 50% increase of new customers. Increased the business from zero to 100+ highly engaged target customers across five key states Facilitated the creation of 25+ student-focused web businesses in partnership with Amazon Web Services and collaborated on an organizational reorganization to right size the business Secured year-over-year commitment from donor base and coordinated with large donors ($250K+) to bring the Youth Entrepreneurs program into their areas Launched the Ambassador Relationship Management tool, a CRM used in conjunction with Salesforce to target loyal customers, resulting in increases of 137% across states, 83% in schools, and 92% among teachers as well as a 96% reduction in attrition  Boosted customer loyalty and customer reach by creating and implementing a communication cadence for Ambassador teachers to ensure customer fidelity Produced a 50% cost reduction in attaining new customers for the organization and developed new opportunities for customer-driven expansion Built robust partnerships with more than five colleges and universities, connecting donors to key customers

Wichita, Kansas Area

Collaborated with area businesses to created internship experiences for students to gain real world insights and training.

Wichita, Kansas Metropolitan Area

Spearheaded the establishment of the first Business department and created an award-winning Art department for a private day school with 700+ PreK-12 students. Bolstered the school’s profile leading student teams to win $15K+ in cash prizes through National Business Plan Competitions Directed 100+ school-wide student pop-up businesses that generated $1K+ in profits, mentoring students in brand positioning, communications strategies, and promotional campaigns Contributed industry expertise that resulted in 135 students receiving scholarships and acceptance to nationally recognized undergraduate programs

Coarsegold, California

Led a reorganization and introduced innovative strategies to generate growth for a $150M resort and gaming facility, with general P&L oversight and management of 200+ employees. Led a team of five division directors and 10 division managers and oversaw all long-range planning, national product management, and sales development processes. Won over public opinion and improved guest service rankings 113% via a public relations strategy based on positive media relationships and expansive coverage to refresh the property’s image Transformed the organizational structure by reducing the operating budget by 25%, developing strong media relations and introducing innovative strategies to improve financial performance Increased average daily traffic for casino concert guests by 65% and reduced concert costs by $100K per month based on research and analysis Maximized a $13M+ marketing budget to achieve a 47.5% EBITA bottom line and $200K in monthly savings for media and production costs Generated 15% growth and captured new business by leading a national sales campaign with new brand and targeted messaging based on demographics and seasonal vacation trends

Minnesota, United States

Cardiovascular Marketing SpecialistEnsure full delivery of all sales initiatives for $100 million drug franchise serving Northern Minnesota Hospital and Physician Market.Responsible for calling on cardiologist, primary care, respiratory specialist and ENT physicians to grow market share and achieve company goals. Work as a team with co-workers to take innovative approaches to reach key opinion leaders and strategic accounts. Responsible for daily and monthly reports and analysis presented to management with attention to deadlines. Constantly updated personal knowledge of sales expertise, product markets and industry innovations.• Served as marketing liaison within district to create new marketing opportunities and develop marketing events.• During first three months working in territory increased sales in cardiovascular from 80% to 100% of goal. Maintained goal achievement of 105% for allergy portfolio for 3 years.• Successfully market new cardiovascular therapy within Northern Minnesota and gaining first written scripts in the region resulting in earning the number 2 ranking in state.

Directed Regional/International Marketing Operations for two major gaming resorts and all corporate owned businesses including expansion and reorganization planning.• Develop and manage casino public relations, marketing and advertising budgets that total in excess of $45 million. Direct brand development and implemented mass marketing to increase public awareness resulting in an increase of guest dollar spent per visit by 25%.• Built strategic relationships serving on the Band Member Development Board and developing community outreach activities such as the Woman’s Awareness Seminar, Minnesota Vikings Arctic Blast Snowmobile Ride, Mille Lacs Band Pow-wow and Native American 5K Run.• Created Annual Reports and directed all public relations activities for Corporate Commission, Grand Casino properties and all Mille Lacs Band business enterprises including 3 Conoco Gas Convenience Stores, Woodlands National Bank and branch offices, Mille Lacs Commercial Bakery and Band member small business entities.• Directed formal advertising agency search and developed structure to bring additional advertising costs down by $600,000.00 within three months.

Ocean Springs, Mississippi, United States

Directed all client service divisions and sales initiatives in a national marketing start-up company focusing on increasing tangible revenue for clients.• Transitioned Brown Baer Wilcox Creative Division to develop MarketWorks into niche marketing, public relations and advertising company that created targeted plans and expanded customer service options for existing regional and national accounts.• During the development stage of MarketWorks, increased direct marketing sales for First American by $450,000 within 3 months, increasing business in new markets totaling $1,200,000.00.• Responsible for concept and creative development and implementation for such clientele as The President Casino, Treasure Bay Casino, Divi St. Croix Casino, Isle of Capri Casino, Gulfport Memorial Hospital, Mississippi Power and The Lyn Meadows Children’s Museum• Traveled nationally and internationally to key accounts to sell and present marketing concepts and research which increase client’s market share and drive revenue.

Bachelor Of Arts - Ba, Marketing/Computer Graphics

Activities and Societies: Art Fund Raising Activities, Art Club, Internship at Bauerlein Advertising Agency, Recycling Program, Downtown.

Art, Design

Activities and Societies: Art Fund Raising AuctionStudy Design