Deborah Baker Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Effectively build the profile of the National Science Challenge research group (A Better Start) by managing the development and execution of marketing communications and campaigns for multiple target audiences across a range of platforms. Key audiences include child researchers/academics and the public for each of the key pillars of research: child health, mental wellbeing, and learning. Overall responsibility:• Brand management and monitoring through content audits and other analysis, to ensure high standards, legal and policy compliance, and effective content. With regular board and government reporting (Ministry of Business, Innovation and Employment).• Identify the need and coordinate the new creative content: photography, video etc., branded templates such as PowerPoint.• Sourcing and writing content for the website, social media, and regular e-newsletter to promote awareness of the research.• E-direct mail for key events separate to e-newsletter such as the promotion of an event. • Collaborate with other interested parties around the utilisation of channels that are particular to the Academic community. For example, the Journal of the Royal Society of NZ, collaboration webinars with Autism NZ and Cure Kids, Plunket, etc. • Assist the Director/s and Research Manager/s to ensure the work of A Better Start has a prominent national public profile, e.g. participating in Public Relations opportunities and writing releases. • Relationship management: liaise nationwide with researchers from 11 different Universities, and other key stakeholders to learn about the research and then promote it through relevant channels. Develop and maintain strong relationships with relevant marketing and communications teams within the University of Auckland to leverage off their national PR relationships and contacts. • Event management, alongside the Project Manager and Director: creation, promotion and on the day running of the event; annual symposium.

Auckland, New Zealand

Manage the marketing communication channels to raise the profile of both the organisation and membership numbers to lift the profile of youth health and development in Aotearoa, as both an issue and a valid career path for health professionals – specific to GP’s and nurses. Overall responsibility:• Sourcing and writing content for the website, social media, and regular e-newsletter.• Brand management including creating new elements • Support and facilitate ways to improve communications to partners and network requirements to deliver webinars and symposiums.• Event management, including coordination of biannual youth development conference.• Strategic development and implementation of targeted social media programme.• Manage external providers such as graphic designers, videographers, and photographers.• Lead and manage marketing communications budget.• Coordination of membership via website, new, lapsed, etc.Key achievements:o Creation of new brand assets as they only had basic Word versions of the logo.o Redesign of e-newsletter, regular e-news sent throughout the remainder of the year.o Content audit of the website.o Website wireframe design and presented to the board.o Four major video projects completed on time and to budget.o RACP webinar project completed.o Online member resources initiative built.o Three-year strategic marketing communications plan completed and presented to the Chairperson.o School Based Health Services Enhancement Partnership – Creating the Path for Change. Framework and detailed framework document. I compiled this document together with the SYHPANZ Chief Executive in short amount of time, including all referencing, imagery, and layout. We delivered this to the Ministry of Health for final review after a successful approval process with a large stakeholder group. This process was done completely remotely as none of the stakeholders work in the same location.

Auckland, New Zealand

I work with SMEs to help them build focused marketing communications that support their business in achieving growth and success.

Auckland, New Zealand

Proactively lead and manage the marketing and communications function for a national programme funded by the Ministry of Health - housed at Auckland University. The role is both strategic and hands-on implementation; developing digital content and ongoing web content management journalistic writing, media relations to support health/education through our national professional development programmes for health practioners with a focus on maternal and child health. The programmes further develop the NZ workforce with education and training in the science around the impact of nutrition and physical activity in the early years of life. Alongside behavior skills to support families to make healthy choices.Overall responsibility:• Sourcing and writing research content for the website, social media, and regular e-newsletter.• Promotion and ensuring registrations for our nationwide training programmes. Online courses, in person and web conferencing workshops and regular symposiums.• Brand management, including re-branding - strategy through to implementation. • Public relations – working to build awareness among the university as well as external audiences.• Strategic development and implementation of social media programme.• Manage external providers such as graphic designers and photographers.• Lead and manage marketing budget. • Manage the loading and content to support our online training programmes.Key achievements:o Redevelopment of brand (including name and logo) across all mediums. Ensuring it achieved key objectives: cultural and marketing communications. o Growth and reach objectives met for social media. Growth from 400 followers to over 1,000 followers in one funding period. o Newsletter subscriber numbers up from just over 1,000 to over 2,000 in one funding period. o Engagement with the wider organisations with two successful symposiums well attended.o All marketing and communications executed on time and on budget.

Pakuranga, Auckland New Zealand

Develop and implement a structured marketing communications plan with the aim of delivering a high standard of communications across all channels. Marketing the college to grow both in-zone domestic and international student numbers in line with the strategic plan and school marketing strategies.

Senior leader charged with executing an integrated marketing and communications strategy which supports CanTeen and its reason for being. • Development of the brand & marketing strategy • Lead brand strategy that reflects the mission & values • Ensure brand consistency across all communications• Track & respond to internal & external events in relation to brand & reputation• Manage brand & market research • Develop a risk management plan that protects & preserves brand equity• Develop key messaging & multi-channel communications strategies for supporter, donor & membership.• Implement an internal briefing & sign off policy & procedure for all marketing, membership & fundraising communications. • Manage the MC team to source stories and other content that aids in the delivery of the marketing communications strategy. • Manage the MC team & ensure they continue to build a strong brand centric photo and member story content library.• Lead the development & maintenance of CanTeen’s website & social media presence, developing digital marketing/advertising strategies to build an online audience, optimise content, improve brand recognition & raise awareness of CanTeen’s work.• Report on key performance indicators for digital campaigns, monitor digital campaign analytics to ensure accurate data capture & manage online budget.• Monitor online market trends & competitor activity.• Manage MC team to generate strong profile in the public arena and take every opportunity to build the brand & advocate on behalf of the membership.• Manage the MC team to develop & execute media campaigns, press releases & other opportunities • Act as media spokesperson & coordinate opportunities for comment by CEO, senior management.• Develop strategic public relations opportunities to benefit profile & membership.

Auckland, New Zealand

Administer CanTeen’s national and branch community grants programme. Responsiblefor applying to various trusts and other community funding organisations by writingcompelling and relevant to the funders purposes, grant applications. Reporting back tofunders and tracking activities against grant income, ensuring we maximise every opportunity. Securing funding for selected national and regional activities, programmes and OPEX

Development and implementation of strategic, objective focused marketing, communications and fundraising programmes on a national level.

Planning and implementation of strategic marketing and communications for the Auto and Retail finance areas of GE Money NZ.

Auckland, New Zealand

Manage all areas of our Direct Marketing initiatives and strategy development for UDC Finance, including ad hoc promotions for the various channels: Investments, Direct and Dealer. Development and implementation of strategic plans for Internal Communications, including the intranet, regular e-newsletters, Leadership Lunches and the staff recognition programme.

Auckland, New Zealand

Manage all areas of the Direct Mail programme and other marketing initiatives for the New Zealand Wine Society. Offer creation, customer segmentation, creative design, and print and call centre management.

Responsible for the development and implementation of all the communications, fundraising and marketing of the Guide Dog and Talking Book fundraising programmes. Marketing and communications of the national appeals alongside the National Marketing and Fundraising manager.

Auckland, New Zealand

Co-ordinate Sales and Marketing initiatives between internal departments, Citroen Dealer Network and all external marketing agencies: creative advertising agency and website developer. Including all events and promotions.

International Diploma In Advertising, Advertising

Education record