Deborah Baron Email & Phone Number

New York, New York, United States

Penske Media Corporation Advertising DirectorFairchild Media Group: WWD, Footwear News, Sourcing Journal, Rivet, Beauty, Inc. Oversee top enterprise clients generating over $3MM in revenue. Sold in 10 new clients YTD in 2024 accounting for $500K in new business. Developed and maintained strong relationships with key accounts, resulting in a 30% increase in customer retention and $1MM in repeat business. Managed a robust sales pipeline, consistently closing high-value deals ranging from $500k to $1MM and meeting quarterly quotas. Collaborate cross-functionally with marketing and editorial teams to align sales strategies with new product launches, contributing to $250K in new business accounts. Led development and execution of comprehensive sales strategies for Sourcing Journal, aligning team goals with brand objectives, resulting in a 20% increase in year-over-year sales growth from $7.1M to $8MM

New York City Metropolitan Area

Conde Nast Publications 2012 – 2018Executive Integrated Account DirectorWomen’s Lifestyle Group: Glamour, Allure, Teen Vogue, TravelerManaged diverse portfolio of integrated accounts across key categories including Beauty, CPG, Pharma, and Technology, generating significant digital revenue growth. Grew digital/social business by 430% through innovative content and partnership programs, enhancing client engagement. Directed national sales campaigns for women’s brands achieving a 15% increase in sales revenue. Negotiated multi-million-dollar deals with major advertisers, consistently surpassing quarterly sales targets. Collaborated with marketing teams to develop custom advertising packages and integrated sponsorships across print and digital platforms.

New York City Metropolitan Area

Managed a multi-category senior-level account list, increasing revenue by 42% and exceeding sales goals by 15%. Developed cross-platform programs that integrated print, digital, and event marketing, successfully breaking into 15 new accounts. Managed national advertising accounts, focusing on direct response campaigns for the health and wellness sectors. Increased digital advertising revenue by 25% through the introduction of innovative advertising solutions.

New York City Metropolitan Area

Condé Nast Bridal GroupExecuted business development and sales strategies across a network of clients across luxury, lifestyle, and fashion sectors, exceeding revenue goals by 22% in the first year and increasing ad revenue by 30% over 8 years. Collaborated with editorial teams to create innovative, sponsored bridal content that boosted engagement and led to a 15% increase in reader interaction, driving $500K in additional ad sales.

New York City Metropolitan Area

New York City Metropolitan Area

Handled a large array of clients including ESPN, American Express, Master Card, Food + Beverage and Electronics. Digital only position and also handled sales across various other music sites including DownBeatJazz.com and Tunes.com.

New York City Metropolitan Area

Initially a Junior Sales Manger focused on back-of-the-book direct phone sales and moved into a Sales Manager role handling the food category and outside, direct to agency and client sales.

New York City Metropolitan Area

Assistant to Associate Publisher of Self Magazine and was able to handle a select list of inside sales accounts.