Deb Carson Email & Phone Number

Remote

Usa

Marketing + PR FirmOver 20 years of Design and Copywriting Experience in the Retail, Printing and Media Industry.As a remote freelance designer, my goal is to provide exceptional creative solutions to my clients. I am equipped to provide on- and off-site support for any design team using a Mac or PC environment. I have the experience and knowledge to add value to any organization.Specialties include:• Adobe Creative Cloud: InDesign, Photoshop, Illustrator• Prepress and Print Preparation• Layout and Template Design• Corporate and Agency Experience• Direct Mail Marketing• Retail, B2B, B2C, Insurance

Atlanta, Georgia

• Maintain and enforce brand standards for The Home Depot. • Oversee design work for promotional and event signage for The Home Depot.• Serve as additional support for project and traffic managers and assist with job assignments.• Manage design projects and maintain relationships with the client and partnering companies.• Develop training plan and standard operating procedures for new artist joining the team; cross-train existing artist.

Greater Atlanta Area

• Responsible for enforcing re-branding efforts from Corporate Headquarters, which led to increased business wins and client retention. • Liaised with various department personnel (C-Suite level to account managers) to ensure all projects were delivered per schedule.• Maintained brand identity of digitally-produced and printed client presentations. • Received prestigious Lockton Speed Award after only three months of service on the job by exceeding expectations and raising the bar for job performance and customer service.• Chosen to submit work products to be nationally recognized as having the Best Work Product.• Selected to train new team members due to restructuring of company workflow.

Greater Atlanta Area

• Increased productivity on several advertising teams by dedicating time assisting production team members on various projects, which led to Macy’s Central being the #1 division in sales for two consecutive quarters.• Acquired and maintained progressive responsibilities at Macy’s Central within 9 months; moving forward from two families of business (men’s & kids) to multiple families of business (fine jewelry, bridge jewelry, cosmetics, fragrances, intimate apparel, handbags, watches and accessories).• Volunteered and participated in the Macy’s Employee Resource Groups; devoted time to designing flyers for several company events including Red Week for Aids awareness, Wear Red Week for Breast Cancer Awareness & the launch of Go Green; Created, designed and researched from start to finish the first newsletter for Macy’s Living Healthy Employee Resource Group.• Identified need for structured production procedures to streamline approval process and created a detailed manual for new and existing production artists.• Devised workflow strategy for managing production duties for two teams comprising of two different types of advertising forms (direct mail books and newspaper ads); prepared personal weekly schedule, delegating time spent on each project; communicated with team members, ensuring deadlines were met.

Greater Atlanta Area

• Coordinated with Production team to ensure product specifications are correct.• Created actual-size mockups for review by department heads.• Provided PDF proofs to project managers to distribute to the appropriate teams.• Prioritized workflow to ensure internal and external deadlines are met.• Trafficked PDF proofs between Atlanta and LA office.