I am a direct marketing leader with significant experience in driving profitable customer behaviors. I successfully targeted offers across channels, products and segments to acquire more than 200,000 new customers in one year. My skills at managing new product development extend from ideation and customer research through market launch. Balancing program objectives across financial and operational organizations has been my critical contribution in the successful delivery of these products. My design and execution of customer research, incorporating the analysis of the competitive landscape, has led to viable products for global partners. I’ve built a reputation for building consensus across business functions and managing a multi-million dollar budget – all the while modeling the very attributes of straight-shooting communication and strong pride in my work that I find so important in my colleagues.