Deborah Wulf Email & Phone Number

Greater Minneapolis-St. Paul Area

River Falls, Wi

• Develop and implement marketing campaigns for graduate, adult degree completion and continuing education programs;• Perform web content management, strategic planning, direct mail campaigns, advertising, digital marketing, print design and production, tradeshow and conference exhibits and displays, marketing metrics analysis and budget management;• Manage digital marketing, advertising, video production and web page development contracts with external vendors;• Participate in collaborative marketing initiatives with the University of Wisconsin Extension, other UW System universities and other UWRF departments and offices; and• Directed student marketing assistants and other support staff.

• Coordinated resource allocation and communications between partner organizations and the client and supervised four business and systems analysts and two project managers;• Developed and implemented business development, client relations and project coordination for the State of Minnesota; and supervised a staff of seven including project teams, a senior project consultant, and a business development manager;• Responsible for all marketing communication efforts including branding, web site development, publicity and contract management of marketing consultants; and• Facilitated the functional review stage for a multi-million-dollar project for the Minnesota Office of the Secretary of State.

• Facilitated the capture of client requirements in the functional review stage for a multimillion-dollar project for the Minnesota Office of the Secretary of State. The project involved customizing e-commerce applications into one functional application that implements business registration, credit facilitation and document authentication digitally. Analyzed business requirements to determine level of modification needed in project development. Served as interim project manager for two months.• Managed an advance travel information system project for the Minnesota State Colleges and Universities (MnSCU) and the Minnesota Department of Transportation.

• Provided communication consultation and services to the commissioner and the executive management team on sensitive or agency-wide environmental issues;• Served as chief agency spokesperson to media;• Managed the Public Information Office staff of ten employees and a biennial budget;• Created the first, comprehensive communication strategy and implementation plan for the agency that directed the activities of 11 agency-wide communication units; and• As program administrator for the Administrative Services Division, performed project planning and project management and assisted in fiscal management, human resources management, program development and operations management.

• Initiated communication function for this new state office responsible for setting direction for information and communications technology in Minnesota;• Provided communication consultation and services to senior management team in public relations, communication planning, identity development, issues management, and internal communications; and• Managed communication service contracts for graphic design, print production, exhibit design and web site development.

• Provided communication planning, marketing, program evaluation and public opinion research expertise; coordinated the development of federal and state agency performance measures; and managed various contracts for the agency;• Produced communication plans, advertising schedules, news releases, brochures, newsletters, speeches and various other communication products designed to meet agency objectives; and• When promoted in 1992, provided leadership to three information officers and supervised two student workers.

• Developed and executed marketing communication plans for the Personal Lines Division including internal and external publications, product promotions and customer service programs;• Communicated the division’s financial results to internal and external audiences; and• Planned, wrote, edited and produced division publications, including a quarterly newsletter distributed nationally to St. Paul insurance agents.

• Managed the Forest Preserve District's Public Information Office, supervised a staff of four and maintained a budget.• Planned a variety of internal and external communication products to meet organizational goals;• Achieved measurable success in conducting regional media campaigns and special public events to promote awareness and usage of the district’s lands;• Wrote and edited a quarterly nature magazine, The DuPage Conservationist;• As Public Information Specialist, produced a variety of internal and external communication products including brochures, newsletters, and a video newsletter covering district activities for county board members; and• Served as media spokesperson and participated in a speakers' bureau for civic and community organizations.

Greater Minneapolis-St. Paul Area

Grassroots organizing and door-to-door fundraising

Master Of Science (Ms), Business Communication

Certificate, Business Communication

Insurance Property And Casualty Classes

Bachelor Of Science (B.S.), Journalism;Fisheries And Wildlife Biology

High School