Deborah Farrell Email & Phone Number

Berkeley, CA, US

Berkeley, California, United States

• One of three equal co-directors. Helped lead a 35-person, $4.5M company through the final stages of conversion to a worker-owned cooperative. Key accomplishments:
• Continued to meet pre-Covid-level revenue targets despite the ongoing effect of Covid on the business and the intensive work required to complete the conversion.
• Grew a culture of staff living into new identities as worker-owners. Helped establish several topic-oriented working groups to encourage broad participation and to function as teaching tools.
• Built the first formal sales team in the company’s history, developing a culture of respect, authenticity, and timely communication toward clients and accountability to each other for results.
• Wrote or helped write co-op foundational documents, including Bylaws, Organizational Plan, Memorandum of Understanding between co-directors, and a specialized version of company bylaws in highly accessible language and.
• Helped to formalize a collaborative leadership model which had grown up organically over several years.