Deborah Gan Email & Phone Number

Singapore

Singapore

Singapore

Singapore

• Proficient in managing performance-driven campaigns via SEM, Facebook, Youtube & Programmatic buys.• Performance-driven individual: Grew conversions by 103% YoY for Amex (TravelInsurance).• Traffick & manage all digital buys for Amex, i.e.Publisher buys (e.g. SPH Digital,Asiaone, Sojern, Yahoo etc), Affiliates (Moneysmart, Enjoycompare etc), in addition to self-serving Facebook, Paid Search & self serving Programmatic buys (DBM).• Able to juggle workload in a… Show more • Proficient in managing performance-driven campaigns via SEM, Facebook, Youtube & Programmatic buys.• Performance-driven individual: Grew conversions by 103% YoY for Amex (TravelInsurance).• Traffick & manage all digital buys for Amex, i.e.Publisher buys (e.g. SPH Digital,Asiaone, Sojern, Yahoo etc), Affiliates (Moneysmart, Enjoycompare etc), in addition to self-serving Facebook, Paid Search & self serving Programmatic buys (DBM).• Able to juggle workload in a fast-paced environment dealing with clients, brand teams as well as media vendors.• Regularly review and analyze campaign performance by putting together a holistic view of allmedia contribution towards clients’ business goals.• Consistently strives to exceed client’s KPI (yearly conversions & CPA target).• Keen interest in delving into data such as analyzing Attribution Reports i.e. Cross-Device orCross-Channel Reports in order to optimize campaign further towards business goals.• Portfolio includes Amex, Prudential, Renault, Chanel & Nanyang Technological University. Show less

• Manage Search Engine Marketing (SEM) performance of various accounts such as RWS, PayPal, Adidas, Nokia, CIMB, Sony, Air Asia, Tiffany & Co, HootSuite, OCBC, British Airways etc.• Manage Consumer Shopping Engine (CSE) activities for accounts such as Apple Online Store.• Optimize clients' campaigns to meet business goals and manage targeted ad spending.• Create & submit weekly, fortnightly, & post-campaign reports & analyses.• Google Adwords & Analytics… Show more • Manage Search Engine Marketing (SEM) performance of various accounts such as RWS, PayPal, Adidas, Nokia, CIMB, Sony, Air Asia, Tiffany & Co, HootSuite, OCBC, British Airways etc.• Manage Consumer Shopping Engine (CSE) activities for accounts such as Apple Online Store.• Optimize clients' campaigns to meet business goals and manage targeted ad spending.• Create & submit weekly, fortnightly, & post-campaign reports & analyses.• Google Adwords & Analytics certified.• Possess knowledge on various platforms: Doubleclick Bid Manager, DS, Marin, Kenshoo, Facebook Manager. Show less

Assisted in migration of accounts to the Yahoo-Bing Network as part of the Yahoo and Microsoft Search Alliance. Also assisted in advertisers’ account renewals, running of reports, and analysis.

• Event Management: Assisted a 3 Day HealthZone Anti-Addition Affair jointly organized by HPB & CNB. The event was aimed at equipping high risk students on skills to stay away from harmful substances through interactive workshops, sharing sessions with ex-drug abusers and an investigative hunt. •Social Marketing: Part of a health communications campaign targeting youths, which tightly integrated above the line, below the line and PR efforts.•Social Media Community Management:… Show more • Event Management: Assisted a 3 Day HealthZone Anti-Addition Affair jointly organized by HPB & CNB. The event was aimed at equipping high risk students on skills to stay away from harmful substances through interactive workshops, sharing sessions with ex-drug abusers and an investigative hunt. •Social Marketing: Part of a health communications campaign targeting youths, which tightly integrated above the line, below the line and PR efforts.•Social Media Community Management: Developed monthly conversation calendars for HPB's facebook pages such as Lose To Win, that aimed to encourage interaction & conversation. Also assisted in the monitoring and moderation of interactions on HPB's Facebook pages. Show less

Bachelor Of Arts (B.A.), Communication And Media Studies

Education record