Deborah Jaques Email & Phone Number

Mooresville, North Carolina, United States (Remote)

Media campaign planning, execution, budget management, content assignment, deliverables trafficking and analytic expertise for B2B and B2C targets.Provides cross-team direction to establish media objectives and strategies for paid advertising campaigns.Evaluates communication goals of potential media plans and makes best recommendations.Owns day to day campaign management and manages directives to guide the execution process.Evaluates the optimum use of budgeted funds to achieve marketing and sales objectives.Identifies and gathers metrics to measure the success of recommendations.Conducts media research, evaluates data, profiles targets, develops views; understands systems applications and understands various media and their applications against client strategies and goals.

Raleigh-Durham-Chapel Hill Area

•Marketing communications strategy, planning, execution and support. •Paid media campaign plan development, implementation and management (including online display, custom digital, search, print, custom email, OOH, social), analytic reporting, budget management and buying for BtoC and BtoB in support of brand establishment and maintenance, vertical market targeting and product launches. •Campaign project management and budget responsibility.•Deliver market research for campaign development, target identity, customer experience and brand identity. •Prescribe content assignment, develop KPIs, etc. and digital strategies.

Raleigh-Durham, North Carolina Area

•Charged with bringing digital media in-house and implementing best practices for a full-service agency and developing new products with vendors to satisfy client needs.•Implemented cross-team and vendor/publisher deliverables project management system increasing efficiency by 22% and lowering internal costs by over 20%.•Identified and corrected infrastructure and process errors resulting in a 15% increase in search revenue. •Established analytics strategies and benchmarks for digital marketing. •Identified new revenue streams resulting in an increase of revenue 28.2% for search programs and 15% for online display campaigns.•Vendor assessment, selection and management.

Raleigh, Nc

•Served as key client communications consultant for paid advertising, brand and digital advertising projects. •Pioneered a project management system for cross channel campaign deliverables with account, creative and production teams, clients, and all vendors/third-parties for full efficiency, deadline adherence and for assurance of clients’ brand management policies and revenue targets. •Defined, located and accessed industry-specific, global target audiences to align with marketing objectives. •Performed media campaign planning, strategy, negotiations, performance analysis, optimization and effective execution for over 30 national and international BtoB and BtoC clients in online display, digital, print, email, custom online products, SEO, direct mail, appropriate social media, trade show, newspaper and radio. •Developed new products and offerings in partnership with vendors and publishers to support clients’ marketing strategies and goals.