Deborah Nicholson Email & Phone Number

Harrogate

Leeds

Lead generation through telemarketing and email campaigns. All aspects of event management, pre- and post-event, including production and design of exhibition hardware for trade shows. Liaising with PR agency to assist with corporate updates, new business wins, case studies and thought leadership articles. Production and writing of sales & marketing collateral and customer case studies. Input and management of database content following marketing activity. Follow us on Twitter https://twitter.com/proact_uk

Harrogate, United Kingdom

StorageTek & NetApp Storage Divisions: Working within budgets from £50k - £300k. Understanding & supporting the marketing strategy of the vendors. Raising awareness within the channel, industry analysts, the press and within the organisation itself. Formulating and owning a marketing plan to assist sales in achieving their business targets. Managing the vendor marketing funds and recouping fund claims on time. Offering advice and support to resellers on marketing inititaitves to generate a pipeline of quality leads. Creating an interest in the vendor by means of marketing deliverables such as brochures, white papers, seminars, exhibitions, direct maiilings, e-marketing and telemarketing.Management Services Division: Raising awareness of the company and its Managed Services Division (a key growth area at the time) through PR, collateral, events, direct mail, e-marketing and telemarketing. Creating tailored campaigns to target vertical marketings. Using further segmentation to refine the messages and increase coverage within these markets. Development of content of the Managed Services web pages. Responsible for managing the marketing budget.

Leeds, United Kingdom

Co-ordination of all group marketing activities and management of the budget. Design, creation and production of all marketing literature and corporate stationery. Raising company profile nationally thorugh marketing comms & PR. Event management. Worked with agency to create the company website and provided regular content updates. Devised and implemented advertising schedule.Dissemination of sales leads generated from advertising, European Journal and internet-based UK Activity Report. Handled all aspects of company name and brand change, from initial design ideas to ensuring changes were rolled-out and communicated effectively to staff, clients and freelance trainers.

Certificate, Chartered Institute Of Marketing: Certificate

Education record