Producers and promoters of live events including Daniel Tiger’s Neighborhood Live!, Lifetime’s Bring It! Live and Theresa Caputo Live! The Experience.• Develop and implement strategic marketing and publicity campaigns for a diverse portfolio of properties with the objectives of increasing media exposure and ticket revenues.• Lead the creative development process (often overseeing in-house, agency and freelance partners) to produce effective marketing assets including press releases and show copy, print, video, web, and social media materials.• Guide local marketers and promoters in adapting national campaign strategy to local markets by researching and applying knowledge of the market’s spending habits, trends, and demographics to customize a local/regional approach.• Monitor ROI on all marketing tactics; Quantify return on investment and evaluate the results of marketing throughout campaigns• Conduct post-engagement surveys and additional marketing research as needed. Use data to adjust future strategies and continually improve marketing reach.

*** HOW SWEET THE SOUND (MOMENTUM WORLDWIDE/AEG) ***Spearhead and manage the strategic planning process for generating and advancing ticket sales and promoting awareness for “How Sweet the Sound”, a national touring gospel competition. Develop, enhance and maintain day-to-day account/relationship management for sponsor accounts.Featured artists of the project include top-tiered Grammy award-winning talent including Yolanda Adams, Donald Lawrence, Hezekiah Walker, Tamela Mann, Marvin Sapp, CeCe Winans, Donnie McClurkin, Israel Houghton, and others.► Orchestrate and direct local marketing managers in developing media, marketing, and promotional campaigns in A-sized markets. Markets include all major US cities:- New York- Los Angeles- Chicago- Dallas - Detroit- Washington, DC - Atlanta► Forecast and project revenue and budgets. Reconcile advertising spending with overall program budget.► Manage fulfillment of all sponsor benefits during pre-planning and on-site event execution; including advertising and promotion, tickets, signage, and collateral as well ason-site display against sponsor contracts.► Develop, complete, and finalize post-event sponsorship ROI reports.*** CIRQUE DU SOLEIL - TOTEM, QUIDAM, AMALUNA (LiveNation) ***Identify, develop, and manage opportunities for 3rd party partnerships to bring awareness and drive ticket sales to Cirque du Soleil's big top and arena shows in New York City.► Manage, develop, and progress local market promotions.► Oversee, handle, and execute ticket allocation process, creative and prizing/merchandise associated with both 3rd parties and promotional partnerships.

Feld Entertainment is the world’s largest producer of family entertainment. Parent company to Ringling Bros. Barnum & Bailey, Disney Live! and Monster Jam ® among many other nationwide known programs. MARKETING AND PROMOTION► Developed, executed, and managed marketing campaigns for major to midsize Markets. Prepared and implemented marketing plans. Posted engagement reports. ►2nd Place Feld Entertainment Marketing & Sales Award for Best Multi-Market Initiative of the Year 2011. MARKET RESEARCH AND FINANCIAL MANAGEMENT► Identified and analyzed target audiences through consumer profile, prism, stratosphere, and zip code data to construct strategies for reaching a target audience within a predetermined budget.►Reviewed sales trends and budgets; forecast revenue and budget projections.►Managed and handled final settlement between show and venue. ►Oversaw and supervised local marketing and advertising production budgets, box office statements, and reconcile revenue, ticket inventory, discounts, and complimentary passes.EVENT MANAGEMENT AND MEDIA PLANNING► Enforced and followed-up on contractual obligations for use of public assembly facilities including staffing, stagehands, security, local unions, concessions, stabling, load-in/out, operations, pricing/scaling, and performance schedule.► Created media plans to achieve maximum exposure within target demographic throughTV, radio, newspaper, outdoor, direct mail, and online advertising.Further activities and actions included the areas of: ►AGENCY MANAGEMENTDirect, review and approve plans and agreements►PUBLIC RELATIONS 1st Place Feld Entertainment Event Marketing and Sales Award for Best Public Relations Event►GRASSROOTSNon-traditional marketing efforts to increase exposure to a target demographic►RISK ASSESSMENTOn-site risk assessment meetings to review historical protest activity►PERSONNEL MANAGEMENTTrained and mentored new Event Marketing and Sales Managers

*** FACILITY MANAGER ***NORFOLK CULTURAL AFFAIRSDirected daily operations of an historical landmark and cultural center. Supervised staff, oversaw engineering, security, and housekeeping activities. Developed programs. PROJECT MANAGEMENT AND EVENT MANAGEMENT► Directed and managed grand opening activities. Took project from final phases ofconstruction through grand opening celebrations to daily operations.► Developed staffing calls and client estimates, maintained general oversight of stageand technical personnel and equipment, event set-up and staff and conducted financial settlements.FISCAL MANAGEMENT► Developed and managed the division’s budget; prepared and processed purchaserequisitions, oversaw the accounting of all accounts.*** DIRECTOR OF MARKETING ***►Initiated and formulated comprehensive marketing plans to promote the City’s major entertainment facilities and its events. Established alliances with third party partners/sponsors to create and advance new marketing opportunities.► Developed and managed department’s branding campaign; headed the development of creative and collateral online and offline materials.

Created and implemented promotional campaigns to enhance ticket sales for the world’s leading ticketing company and its clients.