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@aetna.com
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5 phones found area 352, 727, and 860
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LinkedIn matched
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Deborah Wilson is listed as Career Break at Personal Goal Pursuit, based in Detroit Metropolitan Area, United States. AeroLeads shows a work email signal at aetna.com, phone signal with area code 352, 727, 860, and a matched LinkedIn profile for Deborah Wilson.
Deborah Wilson previously worked as Director, Corporate Communications & Brand at Health Alliance Plan and Marketing Consultant, Blue Cross Blue Shield of Michigan at The Bartech Group. Deborah Wilson holds Master Of Business Administration (M.B.A.), Marketing from University Of Michigan - Stephen M. Ross School Of Business.
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AeroLeads found 2 current-domain work email signals for Deborah Wilson. Compare company email patterns before reaching out.
Extensive experience in creating and implementing integrated internal and external marketing and communications programs in the telecommunications and health care industries. Demonstrated accomplishments in assessing strategic marketing needs, leading results-oriented teams and creating successful marketing and communications programs.
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Led planning and implementation of large social event, providing volunteer marketing and communications project management for Michigan-based human services agency, and completing MarTech training for ongoing skills enhancement.
Led strategic communications planning, prioritization and execution for all internal and external audiences, all communications channels and for all products including Medicare, Medicaid, and Commercial health plans. Managed internal staff of marketing strategists, product communications, executive communications, public relations and web/social content specialists, as well as graphic designers and external agency partners. Operationalized new project and content management application and processes. Collaborated with external agency partners to define and articulate refreshed brand identity and value proposition, as well as redefined brand standards. New branding and expanded awareness strategies were used to support regional expansion and acquired customer base integration initiatives.
Partnered with Key Account Sales and Corporate Marketing/Customer Experience leadership to develop and pilot customized member engagement programs for high-value clients. Led behavior change research and journey-mapping initiatives to develop client-specific insights and engagement strategies. Developed and pitched integrated communications campaigns. Led cross functional delivery team for campaign development, implementation, and campaign evaluation, tracking/reporting.
Directed marketing and communications efforts to support multiple business areas, each with separate branding requirements, target audiences and distribution channels. Includes development and execution of annual marketing plans, development and implementation of provider, client and member communications and sales support, event planning and coordination, web content development and maintenance for multiple websites, and annual budget management.
Directed all internal and external communications and training programs for five state Midwest coverage area. Built and managed a team of high performing individual contributors. Developed first integrated brand/product awareness campaign to support regional expansion.
Directed development, implementation and distribution of customer communications, product publicity, events, marketing programs and brand advertising for entire national product line including local, long distance and wireless products and services. Built and managed an organization of 30 employees in four locations with annual budget of $11 million. Led merger integration efforts to launch single corporate identity across eight acquired companies in three months.
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Deborah Wilson works for Personal Goal Pursuit.
Deborah Wilson is listed as Career Break at Personal Goal Pursuit.
AeroLeads has found 2 work email signals at @aetna.com for Deborah Wilson at Personal Goal Pursuit.
AeroLeads has found 5 phone signal(s) with area code 352, 727, 860 for Deborah Wilson at Personal Goal Pursuit.
Deborah Wilson is based in Detroit Metropolitan Area, United States while working with Personal Goal Pursuit.
Deborah Wilson has worked for Personal Goal Pursuit, Health Alliance Plan, The Bartech Group, Aetna, and Ppom, Llc.
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Deborah Wilson holds Master Of Business Administration (M.B.A.), Marketing from University Of Michigan - Stephen M. Ross School Of Business.
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