Led planning and implementation of large social event, providing volunteer marketing and communications project management for Michigan-based human services agency, and completing MarTech training for ongoing skills enhancement.

Led strategic communications planning, prioritization and execution for all internal and external audiences, all communications channels and for all products including Medicare, Medicaid, and Commercial health plans. Managed internal staff of marketing strategists, product communications, executive communications, public relations and web/social content specialists, as well as graphic designers and external agency partners. Operationalized new project and content management application and processes. Collaborated with external agency partners to define and articulate refreshed brand identity and value proposition, as well as redefined brand standards. New branding and expanded awareness strategies were used to support regional expansion and acquired customer base integration initiatives.

Partnered with Key Account Sales and Corporate Marketing/Customer Experience leadership to develop and pilot customized member engagement programs for high-value clients. Led behavior change research and journey-mapping initiatives to develop client-specific insights and engagement strategies. Developed and pitched integrated communications campaigns. Led cross functional delivery team for campaign development, implementation, and campaign evaluation, tracking/reporting.

Directed marketing and communications efforts to support multiple business areas, each with separate branding requirements, target audiences and distribution channels. Includes development and execution of annual marketing plans, development and implementation of provider, client and member communications and sales support, event planning and coordination, web content development and maintenance for multiple websites, and annual budget management.

Directed all internal and external communications and training programs for five state Midwest coverage area. Built and managed a team of high performing individual contributors. Developed first integrated brand/product awareness campaign to support regional expansion.

Directed development, implementation and distribution of customer communications, product publicity, events, marketing programs and brand advertising for entire national product line including local, long distance and wireless products and services. Built and managed an organization of 30 employees in four locations with annual budget of $11 million. Led merger integration efforts to launch single corporate identity across eight acquired companies in three months.