Deborah Spieler Email & Phone Number

Yonkers, New York, United States

Greater New York City Area

Conceptualize marketing and creative strategies for a variety of clients and transform them to the written word for multi-media platforms. Current and recent projects include: Epsilon: E-commerce and Amazon A+ Content creation and management for Energizer, Nestle Waters, Dove Skin and Hair Care Reader’s Digest: Sweepstakes direct mail package and brochures, micro site creation Consumer Reports and Scholastic: direct mail packages for magazine acquisition/donor and… Show more Conceptualize marketing and creative strategies for a variety of clients and transform them to the written word for multi-media platforms. Current and recent projects include: Epsilon: E-commerce and Amazon A+ Content creation and management for Energizer, Nestle Waters, Dove Skin and Hair Care Reader’s Digest: Sweepstakes direct mail package and brochures, micro site creation Consumer Reports and Scholastic: direct mail packages for magazine acquisition/donor and fundraising Profit & Loss: email campaigns for Foreign Exchange/Finance eventsConair: Consumer product packaging and brand promotions for Personal Care (Conair) and Kitchen Accessories/Appliances (Cuisinart) Show less

Stamford, Ct

Create and edit direct-to-consumer copy and content for multi-channel, branded direct marketing campaigns including responsive landing pages, websites, social media and other digital channels in collaboration with visual designers, web developers and marketing teams. Develop product/brand positioning, key messages and voice, and recommend creative solutions for emerging channels, affiliates and paid search.*Wrote upsell/cross-sell creatives which achieved 10-15% conversion rate, meeting… Show more Create and edit direct-to-consumer copy and content for multi-channel, branded direct marketing campaigns including responsive landing pages, websites, social media and other digital channels in collaboration with visual designers, web developers and marketing teams. Develop product/brand positioning, key messages and voice, and recommend creative solutions for emerging channels, affiliates and paid search.*Wrote upsell/cross-sell creatives which achieved 10-15% conversion rate, meeting critical financial goal for direct-to-consumer team. *Supported customer engagement initiatives with fresh messaging and inline enrollment flow that increased monthly retention rates. *Developed billing and compliance tests to grow new customer joins and achieve parity with competitors, collaborating with legal and marketing to establish new billing guidelines Show less

Provided creative inspiration and leadership to an in-house team of writers and designers charged with producing winning direct response promotions for books, music, magazines and merchandise. Creative assets included direct mail, print and tablet space ads, video, email marketing, web/e-store content, and sales micro-sites. • Planned and executed strategic thinking for 30+ concepts/campaigns yearly for assigned products/projects.• Managed creative team of 10 who consistently met or… Show more Provided creative inspiration and leadership to an in-house team of writers and designers charged with producing winning direct response promotions for books, music, magazines and merchandise. Creative assets included direct mail, print and tablet space ads, video, email marketing, web/e-store content, and sales micro-sites. • Planned and executed strategic thinking for 30+ concepts/campaigns yearly for assigned products/projects.• Managed creative team of 10 who consistently met or exceeded target hit rates, 200-300% of industry standards, for both US and Canada.• Conducted off-site creative workshops which encouraged out-of-the-box thinking to produce winning campaigns in short time frames.• Wrote winning test packages and digital promotions that increased campaign profits by 20% on average, and were successfully adapted for use in international markets.• Developed yearly promotion flow for 25+ mailings for both US and Canada to maximize production savings and reduce test costs.• Represented North American Promotion Team at international creative and marketing meetings to promote best practices.• Led the promotion transformation of the business from print to digital while undergoing new branding strategy. Show less

Created direct mail promotions for books, music and continuity programs that addressed strategic marketing initiatives and product line profit goals, resulting in 20-100% uplift in pulls. Required close interaction with team members from marketing, legal, operations and production to ensure all new creative elements complied with strict standards, guidelines and state statutes. *Increased product line pulls 20-100% by creating direct mail controls in a high-workload environment.… Show more Created direct mail promotions for books, music and continuity programs that addressed strategic marketing initiatives and product line profit goals, resulting in 20-100% uplift in pulls. Required close interaction with team members from marketing, legal, operations and production to ensure all new creative elements complied with strict standards, guidelines and state statutes. *Increased product line pulls 20-100% by creating direct mail controls in a high-workload environment. *Managed promotion process of specific product lines to Improve team efficiency, comply with operational requirements and meet deadlines. Participated in 4-5 U.S. and International workshops per year to develop new creative and lend expertise to global colleagues. *Attended DMA and internal classes on direct response, copywriting, and promotion best practices. *Mentored junior copywriters/art directors in direct marketing promotions. Show less

Bachelor Of Science

Bachelor Of Science