Led digital mobilization and content strategy for 1-million plus advocacy members on campaigns including climate and sustainability, product and food safety, and digital privacy/security. Worked across organization (CR content, advocacy, marketing, testing, communications) to create clear and compelling narratives that drive people to action.Spearheaded efforts to bring in nearly 200K new members annually to the organization, with focus on younger and more diverse audiences.

Created and executed digital content and fundraising strategies for national advocacy campaigns focused on climate change, public lands and wildlife funding. Consulted with policy and communications teams; created advocacy campaign plans and content; created successful fundraising campaigns to leverage key moments in campaigns.

Collaborated with public policy, editorial and grassroots organizing staff to develop integrated, effective national and state digital advocacy campaigns, including successful efforts on Obamacare and Wall Street reform; food, product and auto safety; and climate and regulatory reform.Responsible for campaign messaging and branding, including email actions and landing pages, petition drives, website content/creation, blog content and social media integration.Created and executed digital advocacy fundraising campaigns that generated $1.6 millionin small-dollar donations; helped build 1 million-plus network of consumer advocates anddonors through viral campaigns, grassroots organizing, social media and target-marketing promotions.

Developed and executed national/state communication strategies for major advocacycampaigns and public policy activities. Responsible for national print and network media relations; press briefings; media placements; web/social media, writing editorials.Wrote advocacy column for Consumer Reports Magazine; coordinated mediaefforts with editorial, testing and research staff; collaborated with government relations/Capitol Hill staff on lobby days and media opportunities.

American Political Science Association fellow responsible for developing legislation onfood safety, healthcare and homeland security. Staffed Senator during committeehearings, news conferences and public events; created briefing papers, speeches and press materials; and coordinated legislative strategy with House/Senate offices.

Created and implemented external university print communication plans; served as editor of USDMagazine, a quarterly 45,000-circulation news/feature magazine.Oversaw all aspects of magazine production and budgeting; managed team of writers,designer and contractors; co-edited annual report.

Full-time faculty teaching beginning and advanced news writing with a focus on research,investigative reporting and media/public relations.

Directed all local news coverage for two daily editions. Managed 25-member staff ofeditors, columnists and reporters. Duties included story-planning, assignment and editing;heading investigative projects; running daily news meetings to ensure lively, well-writtenpapers; working with community leaders to address public policy issues; managing $1.3million budget.

Oversaw paper’s political coverage and managed team of local, state and nationalpolitical reporters. Wrote and edited investigative series on failures in the child protectiveservices, police brutality, and questionable federal land swaps.

Expanded the paper’s coverage into three communities by focusing on education, growthand health care. Responsible for story assignment, writing and editing.