• Accountable for the operation of discount promotions in all 54 Cal Rach and Coastal stores to ensure all sale ads operate well in the stores' system• Coordinated multiple promotion campaigns simultaneously maintaining tight schedules, and showed the ability to prioritize and meet deadlines • Reviewed ad copy with Merchandising and Marketing management, assisting design team before final press date to ensure brand promotion effectiveness and designed to reach the target audience, as well as to ensure accuracy and appropriate exclusionary and legal language.• Measured and tracked advertising performance to ensure that strengths and weaknesses of each promotion are identified as well as identifying new ideas to incorporate into future promotions. Communicated these strengths and weaknesses and provided recommendations to Merchandising and Marketing management to help ensure success of future promotions.• Queried data - Collaborated with Merchandising and Marketing management to define and communicate processes for improving marketing and event planning, cross-functional team communication, work integration and teamwork between stores, marketing, design, and merchandising• Skilled with Epicor Software (Point Of Sale system) for multiple retail purposes including planning and importing promotion data• Data Stewardship - Created documents with Excel spreadsheets and google docs managing and structuring data shared with purchasing and marketing departments

• Analyzed stock levels for Pet, and Lawn and Garden Products across 54 stores to optimize monthly sales.• Processed and purchased orders to replenish inventory, ensuring seamless operations.• Created Excel worksheets for imports and vendor price changes, enhancing analysis and system updates.

• Assisted in teaching a crucial Marketing Strategy course for Marketing major students at Brigham Young University - Idaho.• Provided support to students in understanding course material and assignments.• Conducted review sessions and facilitated discussions to enhance student learning.• Collaborated with course instructors to ensure a smooth learning experience for students.

• Led a team of 3 employees at BYU-I's Students Records and Registration office, overseeing training and project management.• Utilized Excel, PowerPoint, and Word for project execution, including creating training videos on PowerPoint.• Collaborated in team meetings, brainstorming new ideas, and implementing efficient processes for the office.

• Created a new social media strategy that led to a 53% increase in accounts reached • Developed a system of interaction with customers that drove 30% + accounts engaged across our social media platforms• Conducted 20h+ Market research to understand customer behavior and needs• Managed over 12 projects using Click Up and other platforms• Grew the number of followers by 60% in a period of 3 months• Drove 228% more traffic to our web page from our social media platforms• Provided weekly performance analysis and corresponding key findings and insights on marketing efforts• Partnered with 5+ channel owner counterparts to ensure accurate performance representation• Worked with 3 different teams (marketing, design and software) to create initiative KPIs and performance reports with actionable insights • Represented Marketing at meetings 3 times a week to answer questions and to articulate top initiatives and key findings • Created measurement and reporting methodologies used to evaluate the effectiveness and profitability of Marketing initiatives• Influenced executive stakeholders to act on the insights derived from analysis• Analyzed over 10 datasets to identify actionable insights, then share those learnings in a way that resonates with stakeholders across the Marketing organization• Defined measurement and reporting methodologies for Marketing initiatives to ensure stakeholders have the insights necessary to make campaign optimizations

Part of a start-up company based at BYU-Idaho created by 12 individual students:• Designed an Email Automation Workflow for bottom-of-the-funnel leads within Mail Chimp• Increased email acquisition by 135% through direct marketing strategies and social media strategies• Lead a team of 4 people with social media, sales, R&D, and email marketing roles• Designed a top-of-the-funnel video ad for social media platforms• Increased social media activity by creating content with photoshoots for the company• Used Wordpress and seo strategies reaching target audience

• Initiated, wrote, and edited the first training manual for team’s data tracking system, cutting training period in half• Assisted with training and supervising student employees, scheduling and planning meetings as needed• Created a comprehensive training manual adopted across the department

• Acted as the main liaison with University Department heads and Advisors for all course changes• Managed BYU-Idaho’s Catalog, ensuring accuracy and writing updates for every course• Led innovative projects to enhance communication and teamwork within the office

• Developed and implemented a new social media strategy for two platforms to increase engagement and reach• Conducted over 20 hours of market research to understand customer behavior and needs, leading to targeted content creation• Managed social media organic and paid advertising content for 5 different companies to drive brand awareness and conversions