As a Strategic Communications Coordinator at HDR, I support the development and execution of comprehensive communication plans. This includes crafting target audience strategies, managing media relations, creating collateral materials, and overseeing comment response programs. I also plan and coordinate a variety of public events, such as meetings, workshops, and focus groups, ensuring smooth stakeholder engagement.In my role, I develop public notices and press releases, monitor media coverage, and produce detailed reports for project documentation. I manage comment databases, track feedback, and assist in preparing response reports. Additionally, I utilize web-based project management tools like Adobe and SharePoint, while contributing to the creation of outreach tools, including websites, e-newsletters, and social media platforms.I also document outreach activities, assist with stakeholder coordination, and help resolve conflicts through direct communication. My work is driven by research into industry trends, regulatory requirements, and stakeholder needs to ensure successful project outcomes.

As the Creative Director of DAE, a line of sandals partially made from recycled and repurposed materials, I oversee the artistic vision and design direction of the brand. My role involves curating materials, colors, and designs that resonate with our target audience, while also pushing the boundaries of contemporary sandal fashion.

Write and edit stories about trending topics in the diaspora while generating ideas in alignment with target audience preferences.

• Write articles, PR, news and blogs for various publications and online outlets• Proofread copy for proper grammar and usage• Review final versions of corporate ads, brochures, billboard ads, and full page prints

Analyze data, statistics and trends to present a compelling assortment of merchandise for site. Style video and photo-shoots for site. Help to create and sustain buy plan. Act as a liaison to a number fashion houses. Responsible for all loans and returns of samples and merchandise. Ensure product volumes and order flow are optimized in order to achieve target sales objectives.

Selected from a pool of hundreds of candidates, I quickly became a trusted confidant and leader. Assisted in all aspects of the firm’s public relations, which included, writing pitches for magazines. Researching and providing information for clients. Sitting in on creative brainstorming meetings. Updating client database. Creating media clips. Managing and trafficking samples. Organizing and maintaining fashion closet. Conceptualizing looks for shoots, and scheduling messenger pick-ups and returns.

Oversaw all aspects of the organizations marketing, advertising and communication objectives. Identified and leveraged brand PR opportunities that supported the commercial objectives of brand. Gathered and worked with all local market media intelligence and contributed to turning information into strategic action.

Responsible for education and family beats; assisted with Lifestyle and Entertainment publications.

Responsible for the popular Lifestyle publication; wrote newsworthy stories for daily publication.

Collected, covered and analyzed information on newsworthy lifestyle/entertainment events for publication. Gathered and verified factual information regarding entertainment and lifestyle stories through interview, observation and research. In Lifestyle Editor’s absence was in charge of the day to day running of the desk.

Hosted educational game show; ensured quality execution of the show by researching question integrity.

Designed advertising copy and concepts for clients and special events. Created awareness about products, and crafted advertising copy for, print, television and radio.