Debra Harper Email & Phone Number

London, England, United Kingdom

Remote

Working with business owners to help them launch stand-out brands, delivering brand strategy, tone of voice, and compelling brand copy.- Collaborated closely with clients to create stand-out brands- Crafting clever messaging that speaks to the brand's audience- Leading tone of voice workshops with clients to develop the brand tone and voice- Delivering content & social media strategies supported by competitor research and tried and tested methods

Https://Www.Debrachosen.Com/

Drawing on my extensive experience over 9 years of hosting and presenting, I have honed the ability to voice a variety of different characters that feel authentic and evoke the emotion of the story being told.

Www.Debrachosen.Com

- Confidently hosting events across a variety of industries including tech, community, business and culture including clients University of the Arts London, Croydon BME Forum, We Are Black Journo & Black Valley- Exhibiting strong public-speaking skills - Panel moderation and interviewing likes of June Sarpong, Pip Jamieson & Ross Kemp - Showcasing project management skills working closely with event organisers as a consultant on flow of schedule, audience dynamics and logistics- Red carpet interviews - Facilitation of workshops, masterclasses and educational content online and in person

- Driving discovery by producing promotional sound bites, video and other content formats across social- Writing & publishing weekly email marketing newsletter for community mailing list of 400 subscribers using MailChimp/Flodesk with average open rate of 70%- Growing engaged audience with global reach- Averaging over 2000+ downloads per episode with a 4.9 star Apple rating from over 100 reviewers- Event planning: curating sold out live podcast show "A Seat At the Table" for International Women's Day 2019, and securing event sponsorship with Bumble Bizz- Averaging over 2000+ downloads per episode with a 4.9 star Apple rating from over 100 reviewers- Producing high quality episodes for all major podcasting platforms, including guest research, interviews and post production

- Leading the social media strategy across all brands- Managing scheduling and live-posting for multiple accounts- Presenting monthly reports to clients- Producing/self-shooting engaging video content for clients- Crafting written content for client blogs, emails, website, & campaign copy - Curating tone of voice during client brand development

London, United Kingdom

- Responsible for curating social strategy across all channels for international audience- Campaign street-style and studio shoot production- Briefing in creative assets to design teams- Creating & scheduling content across Facebook, Twitter, Instagram, Snapchat and Pinterest using publishing tools and CMS such as Sprinklr- Delivering weekly and monthly social reporting, listening and insights using Sprinklr and Curalate- Actively increasing platform growth through paid social competitions and social ad campaigns- Overseeing entire network of influencers

London, United Kingdom

- Building creator campaigns including bi-annual London Fashion Week YouTube campaign from SS18 featuring Tinea Taylor and Felicity Hayward, gathering over 51k views- Providing YouTube expertise and defining best practice- Conceiving, writing, editing and producing YouTube videos- Led the launch of Accessorize Snapchat channel- Planning, and creating consistent content on Snapchat and Instagram stories to grow younger audiences

Youtube.Com/Debrachosentv

- Organically building online community of 8,000 subscribers through consistent content creation, email marketing and re-purposing content across multi channel strategy- Generating 770,000+ channel views- Producing compelling video content edited using Final Cut Pro & Adobe Premiere- Measuring and improving influence of social media activity by monitoring YouTube Analytics- Community building and engagement

Valour is the digital magazine that puts the millennial Christian woman at the centre. This publication takes an intelligent and inspiring approach to dispel the misconceptions about what it means to be a young Christian woman navigating through the world today.With content ranging from fashion, food, feminism, fitness and so much more Valour provides an innovative avenue for women to explore how germane God is today and indeed tomorrow. - Contributing and developing article ideas- Leading the writing and editing of all beauty content- Creating social content in various formats across Instagram, LinkedIn and Facebook - Heading social media management- Acting as an ambassador, hosting launch event with over 100 attendees

Working closely with multiple international beauty and hair brands across EMEA such as Unilever, ORS and Cantu. Monitoring market trends and overseeing marketing activities. Developing and implementing communication strategies both online and offline to ensure the right message and branding is delivered for the client.- Using digital marketing strategy to grow online communities of international beauty brand accounts such as previous Unilever clients, Motions and Just For Me- Influencer marketing across press/brand events and social content- Confidently writing brand collateral, including offline marketing materials used by Cantu Beauty to generate sales at exhibitions- Compiling/managing content calendars monthly for multiple social media accounts - Overseeing all brand ambassador management - Daily online community management consisting of reactive content and responding to customer queries- Assisting at shoots/events, by capturing and editing corporate videos and photos

Birmingham, United Kingdom

- Daily managing multiple social accounts- Leading email marketing campaigns from strategy to reporting using Mailchimp including full ownership of monthly newsletter send-out for restaurant chain, The Boat House Group- Using HTML and Photoshop to build basic elements of email template, utilised during email campaigns for charity, Help Harry Help Others- Conducting and presenting stakeholder reports using Twitter Analytics, Facebook Insights, and Google Analytics- Overseeing paid social advertising such as banner ads, PPC and Google Adwords- Exemplifying broad writing skills for different sectors, varying from retail to finance- Successfully presenting pitch which secured Kumho Tyres as new client for agency- Building mobile campaigns consisting of Facebook app build and platform management, including Merry Hill’s 25th Birthday Facebook campaign. Results: exceeded engagement average reaching 61,379 more unique users daily. As a result, increased growth of Facebook fan base 27x faster than industry average

Birmingham, United Kingdom

- Working with in-house project management team to identify and overcome problems in marketing process- Curating design briefs for advertorials and briefing design team to bring digital assets to life- Optimizing digital engagement on 3M YouTube channel, increasing average views of video content by 45%- Analysing social data to inform better SEO practise on behalf of social team

London, United Kingdom

- Monitoring client PR stories daily, consistently keeping team up to date with brand developments/coverage- Participating in brand ideation, including devising experiential aspect of launch for new Sharpie Neon glow-in-the-dark range - Conducting market/industry research in home lighting industry to aid launch of Phillips Hue- Organising and distributing product media kits for Hovis to key journalists/bloggers – increasing blogger coverage by 35% during Halloween pumpkin seed campaign- Drafting concise and accurate press releases for product launch of new Wedgewood Dinnerware range- Monitoring online conversations regarding Phillips and presenting reports to international offices to inform brand reputation and measure impact of digital/marketing campaigns- Excelling in fast-paced environment and communicating effectively with different in-house departments

Leicester, United Kingdom

- Writing articles for University of Leicester's online student magazine- Successfully managing responsibility alongside university deadlines - Driving increase on average site views and comments, improving reader engagement

Playing the lead role in University of Leicester Theatre Society production.