Debra Miller Arbesman Email & Phone Number

Manage the e-commerce strategy and oversee all digital analytics strategy and reporting, including website, social media, and app. Optimize the e-commerce experience in order to increase product sales and event registrations. Identify opportunities to cross-promote products and content, increase brand awareness, and foster engagement. Analyze digital.

Identify key performance indicators and develop strategies in order to improve the consumer digital experience, optimize the purchase funnel, and enhance marketing campaigns across all divisions of the organization. Oversee monthly and quarterly deliverables that integrate web, search, email, social media, app, and offline marketing into a single, holistic.

Manage and grow relationships with leading CPG manufacturers. Provide digital marketing insights and campaign optimization recommendations to senior marketing leaders. Analyze consumer behavior across multiple data sources, including Site Catalyst, Google Analytics, Facebook Insights, Twitter Analytics, YouTube Analytics, brand health studies, internal.

Develop and manage relationships with clients in the retail, CPG, entertainment, and pharmaceutical industries. Responsible for scoping, designing, and executing custom qualitative surveys and quantitative clickstream-based research, crafting actionable insights and recommendations to senior marketing leaders that informed key business decisions, and.

Assisted in the development of product offerings and go-to market strategies that led to the creation of a new practice area serving consumer goods companies. Created and managed a quarterly online shopping survey that tracked ecommerce trends to provide industry knowledge used for marketing and business development. Analyzed data for insights, created.

Trained and supervised a team of two responsible for data publishing and support. Researched, tested, and implemented new data products and solutions that improved the quality, usability, and delivery of data. Acted as key liaison between Client Services teams and the Data Operations department in order to streamline and reduce the cost of creating client.

Managed and implemented weekly and monthly normalization of clickstream data and release of data to company. Updated and maintained hundreds of key industry segments and over 700 custom behavioral segments used in client deliverables and syndicated tools.

Ba, Organizational Studies, Psychology, Statistics

Activities and Societies: Organizational Studies Curriculum Committee, Organizational Studies Advisory Committee, Organizational Studies.

Master Of Business Administration (Mba), Marketing