Debra Fowler Email & Phone Number

Birmingham, AL, US

Purchase, NY, US

Purchase, NY, US

Irvine, CA, US

• Promoted from SVP, Product Management to Chief Product Officer charged with building a product organization; delivering a cohesive product offering to serve the EAP, Mental Health benefits market resulting in revenue.
• Catalyst for change management through evaluation of the existing product offering, sunsetting approximately 30 products and vendor relationships resulting in a single SaaS EAP platform
• Drive innovation and execution of key new product initiatives and build a culture where innovation and transformation are encouraged
• Establish excellent product management standards, KPIs and methodologies to accelerate the product lifecycle with quality
• Build a deep understanding of customer/market and business needs that are translated into product vison, strategy and 3-year roadmap
• Drive commercialization of new and existing offerings including development of pricing, packaging models to improve retention and win new business

Birmingham, Alabama, US

• Holistic product strategy and management across 5 different product solutions
• DataNet, RxBenefits Flagship product that manages the daily transactional business with over 2 million lives and 28 million annual Claims
• Optimize 360, analytical tool to help mid-market companies maximize Rx budgets
• Protect, PharmD enabled solution to audit companies’ & advise on Rx spend
• Bridge, analyze, identify, and provide specialty drug cost savings
• RxPharmacy Assurance, Catastrophic Rx stop loss coverageResponsible for developing theVision and roadmap of RxBenefits’ end user platform Modernized user experience and efficiency Developer efficiencies via micro.

Birmingham, AL, US

• Recruited into ProctorU to lead a new product organization and lead the effort to define, build and deliver a custom proctoring solution to Google to proctor G-Suite certifications for K-12 students and a B2C solution.
• Developed, and launched a proctoring solution for Google, Proctored 1M exams by providing certification security to G-Suite Exam, consisting of 4 modalities and multiple certifications worldwide, and launched 2.
• Managed the product suite responsible for generating $78M revenue and proctoring more than 5M exams annually.
• Participated in Conferences as a speaker and facilitator of focus groups.
• Led transformation of product ideas into actionable concepts, projects, and deliverables incorporating ProctorU's business objectives, market needs, and financial drivers.
• Enhanced and managed disciplined process by which ProctorU's product portfolio evolves and by which new ideas are continuously evaluated and integrated into the product roadmap.

• Oversaw a portfolio of 5 distinct product offerings focused on healthcare marketing, clinical patient portals, content management systems, health information exchange (HIE) and population health management solutions.
• Supervised 12 projects delivered during last fiscal year with 19 projects delivered or ongoing and managed 75 offshore contractors including alignment to budgeting and capacity planning.
• Led operations for a 12-member organization and managed daily operations for the Product and PMO teams to include budget, resource, allocation, & scope management.
• Define and own a differentiated, data-informed product vision, strategy, OKRs, goals, milestones, and roadmap.
• Drive conversion, activation, adoption, engagement, and retention.
• Lead and scale a team of PMs to maximize their effectiveness and uplevel their career growth.

Birmingham, AL, US

• Managed a portfolio responsible for delivering zero stage products, product enhancement/modernization
• Industries: Transportation, Banking, Agriculture, Retail, Healthcare
• Teams Managed: Onshore, near & offshore specializing in product development, Business Intelligence, Analytics and Reporting focused on customer centric user experience
• Communicate complex product functionality to customers and bridged Engineering to Sales and Marketing for 13 offices nationwide
• Lead initial sales calls with clients to establish the business problems
• Manage Development teams meeting deadlines for client custom development projects