Debra L. Email & Phone Number

New York, Ny, Us

Atlanta, Georgia, Us

Atlanta, Georgia, Us

- Collaborated with UX, engineers, product management, and users to develop a Team Metrics dashboard using a Go backend and React frontend- Worked with the Application Platforms / Pivotal Cloud Foundry team to gather metrics and build applications that assist other developers with maintaining and deploying their software- Worked on the Emergency Visibility team by developing improvements and fixes to the reporting engine, data loads, and UI- Involved in Teradata Retirement; built and scheduled data loads from on various on prem sources to cloud to meet urgent company-wide deadline- Worked on Product Safety team using Java/SpringBoot backend and React frontend to maintain, optimize, and add features to Product Feedback application

Miami, Florida, Us

- Worked on The Home Depot Supply Chain Analytics team to load, process, and schedule data from several sources to Google Cloud Services

- Worked in Unity3D and C# to create interactive virtual reality experiences in Google Cardboard, Oculus Rift, and HTC Vive- Created a pharmaceutical sales rep training simulation for Google Cardboard and an interactive car test drive experience for Oculus Rift

La Mirada, California, Us

La Mirada, California, Us

- Oversee all aspects of online content and product pages for Makita’s largest retailer, The Home Depot- Augmented gross demand on Home Depot by 40.9% YTD (approx. $5.5M) through online marketing management and demand forecasting; increased online gross unit by 40.3% YTD (approx. 33K units).- Conceptualize and implement new marketing plans leading to growth in retail channel business.- Manage entire digital content and pages for products on e-commerce websites; ensure timely updates are in line with retail channel specifications and requirements.- Initiate and utilize market research, competitive analysis, and qualified metrics to develop effective strategies and communications plans.- Develop and design advertising campaigns and promote new product marketing ideas.- Assist creative team, product managers, and emerging markets, with discovering, creating, and implementing promotional initiatives for retail customers conducive to more business.- Collaborate and coordinate with marketing, purchasing, logistics, sales, accounting, and service departments.- Monitor trends and prepare reports on e-commerce based retail channel program initiatives.

Cn

- Managed daily product listings on top three leading retail platforms (Amazon, Wal-Mart, Sam’s Club). - Reduced costs by saving thousands of dollars through in-house graphic design and marketing collaterals.- Increased online presence and brand familiarity through social media; successfully increased Facebook Likes by 200%+. Implemented innovative marketing strategies. - Acted as liaison between Design, Engineering, Production, and Sales departments to determine requirements and roadmaps leading to scaling product selection and improving target marketing. - Created and maintained website and content including product specs, fact sheets, images, and verbiage.- Developed presentations and reports based on latest competitive trends in new products and pricing.- Scrutinized and accumulated latest NPD data, pricing grids, market intelligence reports, sell thru data and presented findings during weekly strategic team meetings.- Monitored digital trends of interaction, analysis, and reported online usage and traffic metrics, in order to identify opportunities, and propose relevant programs.

Cn

- Worked at TCL Chinese Theatres to promote TCL brand and demonstrate TCL electronics; i.e.: 4K Ultra HD TVs, tablets, and smartphones. Hired, trained, and managed on-site employees.- Drove TCL’s strategic vendors marketing efforts, including creation of marketing plans, building creative assets, identifying best customer targets, executing campaigns and analyzing results.- Monitored all aspects of product lifecycle, including long- and short-term development and marketing.- Assisted numerous marketing and email efforts, scheduled product lists, analyzed site promotions’ performance and made recommendations on marketing plans; communicated with employees and engineers to troubleshoot and handle technical issues.

Cn

- Set up each new item within internal system; communicated with clients to ensure content accuracy.- Performed market research and analysis; gathered pricing data from retailers to analyze trends. - Researched and coordinated marketing efforts and assisted with smooth business operations. - Assisted in marketing operations by compiling, formatting, and reporting information and materials.- Designed ads, mockups, and product specification sheets; supported sales teams.

- Analyzed market trends and recommended changes to marketing and business development strategies.- Commenced and executed Fulfillment by Amazon (FBA) to simplify and reduce shipping costs.- Supervised E-commerce platforms to upload and edit product listings across multiple channels.- Delivered operational support for digital media programs including video, display, and SEO.- Addressed customer issues, filled orders and inspected merchandise coming in and going out; provided management with insights to further increase productivity.

- Brainstormed ideas; transcribed and abridged product descriptions, product features, and search terms/keywords.- Gathered customer requirements and pitched products appropriately to make a sale.- Augmented sales volume by 300%+ in six months by scheduling inventory based on market research and trends; exercised competitive pricing strategies, monitored costs, competition, and supply and demand.

16 Week Immersive Bootcamp, Full Stack Web Development

Bachelor Of Arts (B.A.), Marketing

Associate Of Arts (Aa), Social & Behavioral Sciences