Debra Shaffer Email & Phone Number

Bloomfield, Connecticut, United States

Bloomfield, Ct

Oversaw in-business partner accounts delivering on marketing needs including advertising, collateral, email marketing, web/landing page development, and presentations. Developed thought leadership content for newsletter and social media campaigns to attract potential clients. Supervised strategic communication for high-potential client and broker events, managing theme development, support material, automated email campaigns, and year-over-year analysis. Administered global brand standards for… Show more Oversaw in-business partner accounts delivering on marketing needs including advertising, collateral, email marketing, web/landing page development, and presentations. Developed thought leadership content for newsletter and social media campaigns to attract potential clients. Supervised strategic communication for high-potential client and broker events, managing theme development, support material, automated email campaigns, and year-over-year analysis. Administered global brand standards for clarity, consistency, adherence to company style, and accuracy. Key Accomplishments: • Accomplished marketing communication partner renowned for providing guidance to industry and local markets on translating business objectives to creative initiatives.• Recognized for managing multiple projects of various scope and disciplines in a heavily matrixed environment, maintaining schedule, budget and partner approval throughout. Show less

Bloomfield, Ct

Spearheaded project management activities for events, product launches and promotions within assigned budget and timelines. Handled client communication and led new initiatives to develop brand image for Payer Solutions marketing collateral.Key Accomplishments: • Nominated for Quarterly Champion award for planning, execution and 35% cost savings for annual Payer Solutions Client Forum.• Secured 24% unique open rate for creating, deploying, and tracking segmented client… Show more Spearheaded project management activities for events, product launches and promotions within assigned budget and timelines. Handled client communication and led new initiatives to develop brand image for Payer Solutions marketing collateral.Key Accomplishments: • Nominated for Quarterly Champion award for planning, execution and 35% cost savings for annual Payer Solutions Client Forum.• Secured 24% unique open rate for creating, deploying, and tracking segmented client communications in a highly demanding environment, while sending on average up to 4 communications in a week. Show less

Hartford, Ct

Directed various business stakeholders in developing marketing strategies to achieve business goals, while providing consultancy over branding/corporate identity, website, collateral, and social media. Managed onsite sponsored participants of national conference to build strong relationships.Key Accomplishments: • Supervised on-site projects of print production, assembly and shipping of multi-media collateral project for Fortune 500 client.

Bloomfield, Ct

Established marketing strategies for company entering New England market. Developed strong relationships with local ad agencies and media companies, while executing $6M marketing campaign including value-added promotions, marketing events, new product launching, broadcast support, staffing, collateral, signage, and POS to ensure maximum audience attraction. Key Accomplishments: • Recognized for directing profit-driven $6M marketing campaign• Commended by management for grand… Show more Established marketing strategies for company entering New England market. Developed strong relationships with local ad agencies and media companies, while executing $6M marketing campaign including value-added promotions, marketing events, new product launching, broadcast support, staffing, collateral, signage, and POS to ensure maximum audience attraction. Key Accomplishments: • Recognized for directing profit-driven $6M marketing campaign• Commended by management for grand opening of 89 retail and 150 dealer outlets, including media launch, public relations strategy, event support and special promotions. Show less

Tallahassee, Fl

Directed a five-year strategic marketing plan for a premium tourism brand by interpreting perceptual tracking study and analyzing industry trends to identify audience opportunities. Developed account planning and development strategies, while managing promotional activities over conventional and online media to build ongoing relationships with customers. Led creative, public relations, interactive, and media teams in executing client strategies across multiple agency disciplines to achieve… Show more Directed a five-year strategic marketing plan for a premium tourism brand by interpreting perceptual tracking study and analyzing industry trends to identify audience opportunities. Developed account planning and development strategies, while managing promotional activities over conventional and online media to build ongoing relationships with customers. Led creative, public relations, interactive, and media teams in executing client strategies across multiple agency disciplines to achieve desired business gains.Key Accomplishments: • Secured $350K in value-added media and public relations through partnership with other luxury brands. Show less

New Haven, Ct

Oversaw $4M flagship account “Connecticut Commission on Culture & Tourism” activities, while directing research firms and industry professionals to develop Brand Awareness Study and two-year strategic marketing plan to maximize business growth. Worked between multiple layers of clients and agency staff to implement global branding strategy and launch groundbreaking advertising campaign.Key Accomplishments: • Partnered with client senior management to introduce new brand strategy to… Show more Oversaw $4M flagship account “Connecticut Commission on Culture & Tourism” activities, while directing research firms and industry professionals to develop Brand Awareness Study and two-year strategic marketing plan to maximize business growth. Worked between multiple layers of clients and agency staff to implement global branding strategy and launch groundbreaking advertising campaign.Key Accomplishments: • Partnered with client senior management to introduce new brand strategy to local and regional tourism markets, industry leaders, media and legislators. Show less