Deb Rohloff Email & Phone Number

Minneapolis, Mn

Brooklyn Center, Mn

Organizing and executing business projects to provide solutions and recommendations resulting in an increase to profitability, efficiency and employee satisfaction.

Minneapolis, Mn

Created experiences that drove a personal connection between people and brands, building a community of advocates eager to share their experience with others. - Developed agency approach for 2018 MN Super Bowl efforts including relationship with Super Bowl Host Committee and pitch presentations to local companies for brand activation during Super Bowl.- Member of agency Advisory Board responsible for reviewing talent pipeline, creative output and overall profit.- Over saw day to day operations including coaching and developing and assembling multi-channel teams of digital, social and experiential to drive business results for clients.

Target Marketing

Led strategy and oversaw production that delivered innovative multi-channel experiences in key business areas of Corporate Social Responsibility, Healthcare and Multicultural Marketing to maximize visibility for the brand and create brand advocates. - Garnered billions of earned media impressions, drove consumer buzz/storytelling, generated sales, and increased foot traffic to stores through these initiatives ranging from $10k to $1MM+.- Interfaced with guests, high profile influencers, media, designers, celebrities, and management at all levels within the Target organization to represent the Target brand.- Developed and implemented Sustainability Best Practices guide for waste prevention and diversion tactics to produce zero waste events.- Created influnencer strategy with key stakeholders, resulting in content to inform the evolution of Target's health and wellness initiatives. - Played key role in negotiating with MLB to position Target's philanthropy as cornerstone of sponsorship for the 2014 All Star Game. Oversaw negotiation of national and local MLB spokespeople to deliver education message, garnering PR results 20 times the previous year. - Developed and produced an award winning, bicultural event to strengthen the Latina love for the brand, resulting in 10,000+ attendees and positive net sentiment of 98.6%.- Managed relationship with St. Jude, Heart of America, TreeHouse, National Council for Volunteering and Service and United Way to demonstrate company commitment to philanthropy and deliver positive community impact. - Negotiated supplemental income and donations from vendor partners such as Unilever, Colgate and Proctor & Gamble enhancing the overall guest experience at live events. - Produced positive results on fundraising goal and hit 114% of community volunteer hours goal by leading 1,000+ marketing team on annual United Way campaign.

Target Marketing

Developed strategy and oversaw execution of guest facing initiatives to deepen engagement and build brand love in areas of Community Relations, Sustainability, Talent Acquisition and Multicultural Marketing. - Led team through major organizational changes and evolution of department from event marketing to experiential marketing and alliances.- Developed event strategies, positively impacting millions of children's lives with Target's $1Billion to education commitment through food security programs, school library makeovers and volunteerism. - Generated best social media engagement in Target’s history and 3 billion media impressions (triple over previous year) by developing and launching experiential strategy for community giving campaign.- Created MBA talent acquisition experiences, helping Target to earn an "Employer of Choice" rating. - Created the first ever festival for Hispanic families in San Antonio by negotiating a multi-year sponsorship with a leading Hispanic publication.

Target Marketing

Developed strategies and oversaw execution of guest facing events, sponsorships and editor previews to generate awareness and drive media coverage in areas of Community Relations, Grand Openings, Local Sports, Race (NASCAR/IndyCar) Talent Acquisition and Grand Openings. - Led a team that produced 100+ annual events and generated more than 60 billion consumer media impressions. - Successfully researched and launched new Target stores into Alaska and Hawaii markets, generating positive sentiment from the local communities.- Negotiated and produced signature events at the 2008 Republican National Convention and Democratic National Convention by partnering with the Creative Coalition.- Mitigated Target’s risk with LGBT community by developing relationships with Pride Festivals in 3 key markets in New York, Seattle and the Twin Cities to produce family-friendly events.- Drove incremental vendor partner sales at NASCAR and Indy Car races by implementing sampling and couponing programs.- Garnered 12.8 billion consumer media impressions for the Target brand through event marketing in 2006, a return on investment of nearly 2,000% with an ad equivalency of $512 million.- Launched the home decor category reinvention based on style preferences. Project included working with five designers to outfit and showcase new products to the public during New York's Design Week.- Developed a fleet of Target-branded vehicles including a hot air balloon, Smart Cars, Vespas, sailboats and hermit crab shells to elevate the brand and create buzz.- Developed and trained 85 field recruiters to ensure they executed on-campus events that adhered to Target brand standards.- Partnered with a London fabricator to design and produce the Target mascot, Bullseye, in wax, making it only the second dog in history to be on display at Madame Tussauds Wax Museum in New York City.

Target Marketing

- Captained the event strategy and execution for 3 cycles of new store grand openings nationally, with an average of thirty stores per cycle.- Drove brand awareness and buzz with events such as the Philadelphia Flower Show, LA Times Festival of Books, Fireworks displays in Chicago, Detroit and Minneapolis Aquatennial - Managed relationship and branding of Target Center naming rights contract.

Target Marketing

- Created an event to showcase the opening of highway 610. Worked with North Metro Mayor’s Association, North Hennepin Chamber of Commerce, MnDOT, Brooklyn Park Police Chief and Crossing Coalition. - Partnered with the MN Builders Association to feature Target's home improvement garage products and home decor on annual Parade of Homes Tour.- Managed Target’s relationship and branding of national Stars on Ice tour.

Target Marketing

- Drove traffic at Target stores by developing, negotiating and executing entertainment discount program for over 800 Target stores nationwide. Partners included Universal Studios, SeaWorld, Six Flags, NHL, NBA, MLB, theaters, zoos, museums and minor league sports teams.- Negotiated national sponsorships of Amy Grant concert, Sesame Street Live, broadway production of The Wizard of Oz, The Sound of Music, and Radio City Rockettes.- Supervised a team of 8 team members.

Target Music, Movies & Books