Deb Smith Email & Phone Number

United States

WellCare Health Plans, Inc., Tampa, Florida (merged with Centene, January 2020).Universal American Corp., White Plains, New York (merged with WellCare, April 2017).Lead the national direct-to-consumer marketing programs to support sales in acquiring new Medicare Advantage members and increase market share. Collaborate with sales partners on market strategies to inform/develop cohesive marketing plans to meet sales goals. Manage over $35m budget to support over 20 markets with multi-channel marketing programs Marketing channels have included: direct response television, direct mail, search engine marketing (SEM), display, social, third party online leads, email, fulfillment, radio, and print & out-of-home advertising. Manage cross-functional teams to drive program readiness and performance – sales ops, call center, telecom, creative services, and agency partners. Lead development of hard hitting direct marketing creative across channels to improve/drive performance. Evaluate campaign results real-time to optimize programs and identify opportunities for future planning.

Vevey, Ch

Responsible for the strategic planning and management of direct-to-consumer acquisition efforts for the flagship juvenile whole life insurance product. Managed annual budget of $15 million and led cross functional team to ensure program readiness and continued performance. In collaboration with Call Center, managed/launched affinity partnerships and drove all product sales through optimization of outbound programs. Forecast yearly direct mail and affinity partnership sales. -Increased sales by 50% over five years by strategically expanding targeted direct mail programs-For five consecutive years, met sales goals within budget and at the target cost-per-converted policy-Beat the control/rolled out creative kit winners (3) that lifted response rates by 10%-20%-Played key role in Marketing Database migration initiative to refine targeting and drive 15% acquisition efficiencies-Partnered with printing procurement team to drive down CPMs by 15%; achieved additional 10% savings through list cost management/negotiations-Collaborated with New Product Development team to successfully develop and launch three new products.-Expanded acquisition efforts into the Hispanic market (Bi-lingual, Spanish, English)

Boston, Massachusetts, Us

Managed multi-channel direct marketing creative initiatives working closely with multi-disciplinary teams including marketing, creative, production, user interface design and project management. Provided strategic/tactical recommendations on marketing opportunities to drive consumer behavior as well as optimize communication channels and costs. Assisted in development of test plans, marketing communications plans, and product positioning. Forecasted weekly/monthly/yearly revenue and cross-functional resource allocation. Responsible for management and professional development of Senior Associate.-Increased card activation/usage and decreased attrition through strategic planning and implementation of loyalty initiatives-Managed the launch of the online shopping portal Offer Zone which included a multi-channel advertising blitz -Managed on-time on-budget flawless delivery of projects

New York, Ny, Us

Launched the first direct-to-consumer campaign for the oncology indication. Assisted in the planning and execution of projects through the direct mail, print, interactive, direct response television, general awareness radio, out-of-home channels. Assisted in day-to-day activities which included: client communications, development of creative briefs, creative development, and implementation of projects. Managed yearly client budget and internal billing process.